Official statement
When migrating a website, it is essential to ensure that redirections are properly configured and that links from the old site point to the new one. Refer to the website migration documentation in the help center.
8:00
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Are Search Essentials really the non-negotiable foundation for ranking on Google...
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TL;DR
Proper redirections are crucial in website migration. Google emphasizes the importance of directing old links to the new domain. Don't overlook redirections to avoid traffic loss.
❓ Frequently Asked Questions
Quelle est la différence entre une redirection 301 et 302 ?
La 301 est permanente, transférant la valeur SEO, tandis que la 302 est temporaire.
Les redirections peuvent-elles pénaliser mon SEO ?
Non, si elles sont correctement configurées—au contraire, elles préservent le SEO.
Dois-je rediriger les pages peu performantes ?
Oui, toutes les pages doivent être redirigées pour éviter les erreurs 404, mais les stratégies peuvent varier selon la valeur de chaque page.
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