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Official statement

Google has no recommendations regarding the length of title tags. Title length is not a ranking factor, even if the title displayed in search results is truncated.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 20/11/2021 ✂ 21 statements
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✂ Other statements from this video 20 ▾
  1. □ Is it true that Google still indexes non-mobile-friendly pages?
  2. □ Does the length of URLs really affect SEO?
  3. □ Why are real user data crucial for your SEO success?
  4. □ Is site speed really crucial for SEO rankings?
  5. □ Does Google set a limit for doorway pages with 7 targeting similar keywords?
  6. □ How does Google handle keyword variations on the same page?
  7. □ Should you keep your Google Ads pages separate from your SEO pages?
  8. □ Is it true that Google prohibits using review markup for copied testimonials?
  9. □ Why should you verify your site multiple times in Search Console?
  10. □ Does Google really factor AMP pages into your crawl budget?
  11. □ Should you really create unique pages for every location in SEO?
  12. □ How can you deal with a spammy 301 redirect without disavowing every single link?
  13. □ Is the indexing request tool still effective for SEO?
  14. □ Why doesn’t Google index all your pages?
  15. □ How can you optimize internal linking to enhance your site's indexing?
  16. □ Why should you remove the sitemap from the old domain after a migration?
  17. □ Is It Still Worth Investing in Expired Domains for SEO?
  18. □ How does Googlebot handle spider traps in modern SEO?
  19. □ Should You Avoid Creating Product Location Pages for SEO?
  20. □ Should you use language-specific canonical tags to boost your multilingual SEO?
📅
Official statement from (4 years ago)
TL;DR

Google states that title tag length does not affect rankings. Focus on relevance and clarity instead of length.

❓ Frequently Asked Questions

La longueur des titres n'a-t-elle vraiment aucun impact sur le SEO ?
Selon Google, la longueur n'affecte pas directement le classement mais influe sur la visibilité dans les SERPs.
Quelle est la bonne longueur pour un titre ?
Il n'y a pas de règle fixe. Optez pour la clarté et la pertinence plutôt que pour un nombre de caractères précis.
Devrais-je toujours inclure des mots-clés dans mes titres ?
Oui, mais de façon naturelle et contextuelle pour rester pertinent auprès de votre audience.
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🎥 From the same video 20

Other SEO insights extracted from this same Google Search Central video · published on 20/11/2021

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