Official statement
<p>An unused domain for 4 years loses its authority. Google considers the site as new and it has to relearn its content. Buying expired domains in hopes of an SEO bonus makes no sense.</p>
Other statements from this video 20 ▾
- □ Is it true that Google still indexes non-mobile-friendly pages?
- □ Should You Worry About Title Tag Length for SEO?
- □ Does the length of URLs really affect SEO?
- □ Why are real user data crucial for your SEO success?
- □ Is site speed really crucial for SEO rankings?
- □ Does Google set a limit for doorway pages with 7 targeting similar keywords?
- □ How does Google handle keyword variations on the same page?
- □ Should you keep your Google Ads pages separate from your SEO pages?
- □ Is it true that Google prohibits using review markup for copied testimonials?
- □ Why should you verify your site multiple times in Search Console?
- □ Does Google really factor AMP pages into your crawl budget?
- □ Should you really create unique pages for every location in SEO?
- □ How can you deal with a spammy 301 redirect without disavowing every single link?
- □ Is the indexing request tool still effective for SEO?
- □ Why doesn’t Google index all your pages?
- □ How can you optimize internal linking to enhance your site's indexing?
- □ Why should you remove the sitemap from the old domain after a migration?
- □ How does Googlebot handle spider traps in modern SEO?
- □ Should You Avoid Creating Product Location Pages for SEO?
- □ Should you use language-specific canonical tags to boost your multilingual SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Buy an Expired Domain to Boost Your SEO?
View statement →
TL;DR
Purchasing expired domains for SEO no longer provides any benefits. Google treats them as new sites. Focus on content instead.
❓ Frequently Asked Questions
Un domaine expiré peut-il encore influencer le SEO ?
Non, selon Google, un domaine expiré est considéré neuf après quatre ans.
Qu'en est-il des backlinks du domaine expiré ?
Les backlinks doivent être reconstruits ; l'autorité initiale ne persiste pas.
Utiliser un domaine expiré peux booster mon référencement ?
Pas automatiquement. Il faut repartir de zéro en termes de contenu et SEO.
Peut-il être judicieux d'acheter un domaine expiré ?
Seulement pour le branding potentiel, pas pour un bonus SEO direct.
Faut-il éviter les domaines expirés ?
Un investissement direct pour SEO ne rapporte pas, mais ils peuvent servir d'autres buts.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 20/11/2021
🎥 Watch the full video on YouTube →
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