Official statement
Creating 'buy product X in city Y' pages for all cities in a country without a physical presence constitutes doorway pages. This generates a bulk of low-quality content that may trigger manual or algorithmic action from the webspam team.
Other statements from this video 20 ▾
- □ Is it true that Google still indexes non-mobile-friendly pages?
- □ Should You Worry About Title Tag Length for SEO?
- □ Does the length of URLs really affect SEO?
- □ Why are real user data crucial for your SEO success?
- □ Is site speed really crucial for SEO rankings?
- □ Does Google set a limit for doorway pages with 7 targeting similar keywords?
- □ How does Google handle keyword variations on the same page?
- □ Should you keep your Google Ads pages separate from your SEO pages?
- □ Is it true that Google prohibits using review markup for copied testimonials?
- □ Why should you verify your site multiple times in Search Console?
- □ Does Google really factor AMP pages into your crawl budget?
- □ Should you really create unique pages for every location in SEO?
- □ How can you deal with a spammy 301 redirect without disavowing every single link?
- □ Is the indexing request tool still effective for SEO?
- □ Why doesn’t Google index all your pages?
- □ How can you optimize internal linking to enhance your site's indexing?
- □ Why should you remove the sitemap from the old domain after a migration?
- □ Is It Still Worth Investing in Expired Domains for SEO?
- □ How does Googlebot handle spider traps in modern SEO?
- □ Should you use language-specific canonical tags to boost your multilingual SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Does CDN Geographic Location Really Impact International SEO Rankings?
View statement →
TL;DR
John Mueller from Google states that creating pages targeting 'buy product X in city Y' without a physical presence is equivalent to doorway pages. This can lead to manual or algorithmic penalties. It's a serious warning to steer clear of low-quality content.
❓ Frequently Asked Questions
Quels types de pages Google considère-t-il comme doorway pages ?
Les pages créées uniquement pour capturer du trafic par mots-clés, sans réelle valeur ajoutée ou personnalisation pour l'utilisateur.
Comment éviter les pénalités liées aux doorway pages ?
Offrez un contenu unique, pertinent et apportant une véritable valeur aux utilisateurs. Évitez les pages dupliquées avec seulement quelques modifications mineures.
Quelle est l'alternative aux pages localisées standardisées ?
Travailler sur une stratégie locale efficace via Google My Business, et produire des contenus spécifiquement adaptés aux besoins locaux.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 20/11/2021
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