Official statement
The length of the URL has no impact on SEO. Having words in the URL is a good practice for user readability, but it is not an SEO requirement. A URL composed solely of an ID is technically acceptable.
Other statements from this video 20 ▾
- □ Is it true that Google still indexes non-mobile-friendly pages?
- □ Should You Worry About Title Tag Length for SEO?
- □ Why are real user data crucial for your SEO success?
- □ Is site speed really crucial for SEO rankings?
- □ Does Google set a limit for doorway pages with 7 targeting similar keywords?
- □ How does Google handle keyword variations on the same page?
- □ Should you keep your Google Ads pages separate from your SEO pages?
- □ Is it true that Google prohibits using review markup for copied testimonials?
- □ Why should you verify your site multiple times in Search Console?
- □ Does Google really factor AMP pages into your crawl budget?
- □ Should you really create unique pages for every location in SEO?
- □ How can you deal with a spammy 301 redirect without disavowing every single link?
- □ Is the indexing request tool still effective for SEO?
- □ Why doesn’t Google index all your pages?
- □ How can you optimize internal linking to enhance your site's indexing?
- □ Why should you remove the sitemap from the old domain after a migration?
- □ Is It Still Worth Investing in Expired Domains for SEO?
- □ How does Googlebot handle spider traps in modern SEO?
- □ Should You Avoid Creating Product Location Pages for SEO?
- □ Should you use language-specific canonical tags to boost your multilingual SEO?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you really control your snippet length with max-snippet?
View statement →
TL;DR
URL length does not impact SEO. Keywords in the URL are good for the user, but not crucial for SEO. IDs alone suffice.
❓ Frequently Asked Questions
Les mots clés dans l'URL influencent-ils le SEO ?
Indirectement, pour la lisibilité utilisateur, mais pas de poids lourd pour le classement.
Une URL complexe peut-elle pénaliser mon site ?
Si elle nuit à l'expérience utilisateur, potentiellement, d'où l'importance d'une structure claire.
Les IDs seuls dans l'URL suffisent-ils vraiment ?
Oui, techniquement Google les accepte, mais ce n'est pas idéal pour l'utilisateur.
🎥 From the same video 20
Other SEO insights extracted from this same Google Search Central video · published on 20/11/2021
🎥 Watch the full video on YouTube →
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