What does Google say about SEO? /

Official statement

Variations of the same keyword (e.g., 'photography Toronto' and 'Toronto photography') can be managed on a single canonical page. Google understands these variations, and a page can mention multiple formulations without any problems.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 20/11/2021 ✂ 21 statements
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Other statements from this video 20
  1. Is it true that Google still indexes non-mobile-friendly pages?
  2. Should You Worry About Title Tag Length for SEO?
  3. Does the length of URLs really affect SEO?
  4. Why are real user data crucial for your SEO success?
  5. Is site speed really crucial for SEO rankings?
  6. Does Google set a limit for doorway pages with 7 targeting similar keywords?
  7. Should you keep your Google Ads pages separate from your SEO pages?
  8. Is it true that Google prohibits using review markup for copied testimonials?
  9. Why should you verify your site multiple times in Search Console?
  10. Does Google really factor AMP pages into your crawl budget?
  11. Should you really create unique pages for every location in SEO?
  12. How can you deal with a spammy 301 redirect without disavowing every single link?
  13. Is the indexing request tool still effective for SEO?
  14. Why doesn’t Google index all your pages?
  15. How can you optimize internal linking to enhance your site's indexing?
  16. Why should you remove the sitemap from the old domain after a migration?
  17. Is It Still Worth Investing in Expired Domains for SEO?
  18. How does Googlebot handle spider traps in modern SEO?
  19. Should You Avoid Creating Product Location Pages for SEO?
  20. Should you use language-specific canonical tags to boost your multilingual SEO?
📅
Official statement from (4 years ago)
TL;DR

Google can process different keyword variations on a single canonical page. A page can include multiple formulations without any issues. It's an opportunity to avoid unnecessary duplicate content.

❓ Frequently Asked Questions

Dois-je encore créer des pages séparées pour chaque variation de mots-clés ?
Non, vous pouvez intégrer plusieurs variations sur une page, tant que la page est bien structurée et optimisée.
Comment savoir si Google traite bien mes variations de mots-clés ?
Utilisez des outils d'analyse pour suivre vos performances SEO et adaptez en fonction des positions obtenues.
Cette approche est-elle valable pour toutes les thématiques ?
Elle fonctionne mieux pour les termes populaires mais peut varier pour des niches spécifiques.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO Images & Videos

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Other SEO insights extracted from this same Google Search Central video · published on 20/11/2021

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