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Official statement

Variations of the same keyword (e.g., 'photography Toronto' and 'Toronto photography') can be managed on a single canonical page. Google understands these variations, and a page can mention multiple formulations without any problems.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 20/11/2021 ✂ 21 statements
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✂ Other statements from this video 20 ▾
  1. □ Is it true that Google still indexes non-mobile-friendly pages?
  2. □ Should You Worry About Title Tag Length for SEO?
  3. □ Does the length of URLs really affect SEO?
  4. □ Why are real user data crucial for your SEO success?
  5. □ Is site speed really crucial for SEO rankings?
  6. □ Does Google set a limit for doorway pages with 7 targeting similar keywords?
  7. □ Should you keep your Google Ads pages separate from your SEO pages?
  8. □ Is it true that Google prohibits using review markup for copied testimonials?
  9. □ Why should you verify your site multiple times in Search Console?
  10. □ Does Google really factor AMP pages into your crawl budget?
  11. □ Should you really create unique pages for every location in SEO?
  12. □ How can you deal with a spammy 301 redirect without disavowing every single link?
  13. □ Is the indexing request tool still effective for SEO?
  14. □ Why doesn’t Google index all your pages?
  15. □ How can you optimize internal linking to enhance your site's indexing?
  16. □ Why should you remove the sitemap from the old domain after a migration?
  17. □ Is It Still Worth Investing in Expired Domains for SEO?
  18. □ How does Googlebot handle spider traps in modern SEO?
  19. □ Should You Avoid Creating Product Location Pages for SEO?
  20. □ Should you use language-specific canonical tags to boost your multilingual SEO?
📅
Official statement from (4 years ago)
TL;DR

Google can process different keyword variations on a single canonical page. A page can include multiple formulations without any issues. It's an opportunity to avoid unnecessary duplicate content.

❓ Frequently Asked Questions

Dois-je encore créer des pages séparées pour chaque variation de mots-clés ?
Non, vous pouvez intégrer plusieurs variations sur une page, tant que la page est bien structurée et optimisée.
Comment savoir si Google traite bien mes variations de mots-clés ?
Utilisez des outils d'analyse pour suivre vos performances SEO et adaptez en fonction des positions obtenues.
Cette approche est-elle valable pour toutes les thématiques ?
Elle fonctionne mieux pour les termes populaires mais peut varier pour des niches spécifiques.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO Images & Videos

🎥 From the same video 20

Other SEO insights extracted from this same Google Search Central video · published on 20/11/2021

🎥 Watch the full video on YouTube →

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