What does Google say about SEO? /

Official statement

For ranking purposes, Google uses field data that reflects what real users have experienced, rather than laboratory tests from PageSpeed Insights or Lighthouse. Real user data comes from Search Console.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 20/11/2021 ✂ 21 statements
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Other statements from this video 20
  1. Is it true that Google still indexes non-mobile-friendly pages?
  2. Should You Worry About Title Tag Length for SEO?
  3. Does the length of URLs really affect SEO?
  4. Is site speed really crucial for SEO rankings?
  5. Does Google set a limit for doorway pages with 7 targeting similar keywords?
  6. How does Google handle keyword variations on the same page?
  7. Should you keep your Google Ads pages separate from your SEO pages?
  8. Is it true that Google prohibits using review markup for copied testimonials?
  9. Why should you verify your site multiple times in Search Console?
  10. Does Google really factor AMP pages into your crawl budget?
  11. Should you really create unique pages for every location in SEO?
  12. How can you deal with a spammy 301 redirect without disavowing every single link?
  13. Is the indexing request tool still effective for SEO?
  14. Why doesn’t Google index all your pages?
  15. How can you optimize internal linking to enhance your site's indexing?
  16. Why should you remove the sitemap from the old domain after a migration?
  17. Is It Still Worth Investing in Expired Domains for SEO?
  18. How does Googlebot handle spider traps in modern SEO?
  19. Should You Avoid Creating Product Location Pages for SEO?
  20. Should you use language-specific canonical tags to boost your multilingual SEO?
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Official statement from (4 years ago)
TL;DR

Google relies on actual user data for ranking, not lab tests. Core Web Vitals derived from this data are essential for your SEO strategy. Check this data in Search Console.

❓ Frequently Asked Questions

Les tests Lighthouse sont-ils obsolètes pour le SEO ?
Non, mais ils ne remplacent pas les données réelles. Utilisez-les comme guide, pas comme seul indicateur.
Où trouver les Core Web Vitals dans la Search Console ?
Dans la section Expériences des pages de la Search Console. Elle vous montre les données réelles des utilisateurs.
Ces changements affecteront-ils beaucoup le classement SEO ?
Les Core Web Vitals sont importants, mais font partie d'une multitude de facteurs influençant le classement global.
🏷 Related Topics
Domain Age & History AI & SEO Web Performance Search Console

🎥 From the same video 20

Other SEO insights extracted from this same Google Search Central video · published on 20/11/2021

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