Official statement
With core updates, it’s not about fixing something to revert to a previous state. When you enhance a site's relevance, Google sees a better site, not just the same site fixed. It’s not a recovery but an acknowledgment of an improved site.
Other statements from this video 15 ▾
- □ Why is Google's process for removing noindex pages taking so long?
- □ Should you really worry about the number of indexed pages for SEO?
- □ Why are redirects to parent pages considered soft 404s?
- □ Is a sitemap really enough to boost your crawling efforts?
- □ What Could Happen If You Move Your URLs Between Sitemap Files?
- □ How do Google's core updates influence your site's overall relevance?
- □ Are gradual improvements truly visible between Google’s core updates?
- □ Is Using the Right Anchor Text Really the Key to Avoiding Over-Optimization?
- □ Should you really use nofollow links in guest posts?
- □ Is it true that Google alters your SEO titles just to frustrate you?
- □ Should you worry about price impacting your SEO strategy?
- □ Do sitemaps really influence your SEO ranking?
- □ How can you effectively optimize multi-regional content with canonical URLs?
- □ Is it true that there's no sandbox effect when migrating a site?
- □ Do cached pages really influence your SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Avoid a Website Redesign for Fear of Losing Your SEO Traffic?
View statement →
TL;DR
Google updates aren't about reverting to an earlier state. When a site enhances its relevance, Google recognizes an improved site rather than just a corrected one. The key: focus on optimizing for relevance, not reverting back to the past.
❓ Frequently Asked Questions
Est-ce qu'un site peut retourner à son état précédent après une mise à jour ?
Non, les mises à jour visent à valoriser l'amélioration continue plutôt qu'un retour en arrière.
Quels aspects du site devrais-je améliorer en priorité ?
Priorisez le contenu de qualité et sa pertinence pour fournir une réelle valeur à vos utilisateurs.
Les mises à jour core de Google sont-elles fréquentes ?
Oui, Google effectue régulièrement des mises à jour pour améliorer sa qualité de recherche.
🎥 From the same video 15
Other SEO insights extracted from this same Google Search Central video · published on 08/10/2021
🎥 Watch the full video on YouTube →
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