Official statement
There is no such thing as a sandbox effect during a site migration. When Google detects that a site is redirecting all its pages to a new domain, the systems try to process this faster to expedite the migration, not slow it down.
Other statements from this video 15 ▾
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- □ Should you really worry about the number of indexed pages for SEO?
- □ Why are redirects to parent pages considered soft 404s?
- □ Is a sitemap really enough to boost your crawling efforts?
- □ What Could Happen If You Move Your URLs Between Sitemap Files?
- □ Is it true that recovery after an update isn’t just rolling back for your SEO?
- □ How do Google's core updates influence your site's overall relevance?
- □ Are gradual improvements truly visible between Google’s core updates?
- □ Is Using the Right Anchor Text Really the Key to Avoiding Over-Optimization?
- □ Should you really use nofollow links in guest posts?
- □ Is it true that Google alters your SEO titles just to frustrate you?
- □ Should you worry about price impacting your SEO strategy?
- □ Do sitemaps really influence your SEO ranking?
- □ How can you effectively optimize multi-regional content with canonical URLs?
- □ Do cached pages really influence your SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why Is It Perfectly Normal to Temporarily Lose Rankings After an HTTPS Migration...
View statement →
TL;DR
Google claims there is no sandbox effect during a site migration. When a site migrates, the system processes redirects to the new domain quickly. No intentional slowdown.
❓ Frequently Asked Questions
Comment Google accélère-t-il le processus de migration ?
Google traite les redirections pour éviter de ralentir la mise à jour de l'index. C'est censé être rapide.
Est-ce qu'une sandbox existe au moment de lancer un site ?
Google évoque une absence de 'sandbox' dans le contexte de migration, pas explicitement pour les nouveaux sites.
Pourquoi des fluctuations de classement après une migration ?
Des erreurs de redirection ou de mauvaise configuration technique peuvent engendrer des fluctuations temporaires.
🎥 From the same video 15
Other SEO insights extracted from this same Google Search Central video · published on 08/10/2021
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