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Official statement

For identical content published in multiple regions with the same language, it is essential to use canonical URLs to avoid self-competition. Choose a preferred version for each article to concentrate all signals. The choice of the canonical region is flexible and may vary depending on the articles.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 08/10/2021 ✂ 16 statements
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Other statements from this video 15
  1. Why is Google's process for removing noindex pages taking so long?
  2. Should you really worry about the number of indexed pages for SEO?
  3. Why are redirects to parent pages considered soft 404s?
  4. Is a sitemap really enough to boost your crawling efforts?
  5. What Could Happen If You Move Your URLs Between Sitemap Files?
  6. Is it true that recovery after an update isn’t just rolling back for your SEO?
  7. How do Google's core updates influence your site's overall relevance?
  8. Are gradual improvements truly visible between Google’s core updates?
  9. Is Using the Right Anchor Text Really the Key to Avoiding Over-Optimization?
  10. Should you really use nofollow links in guest posts?
  11. Is it true that Google alters your SEO titles just to frustrate you?
  12. Should you worry about price impacting your SEO strategy?
  13. Do sitemaps really influence your SEO ranking?
  14. Is it true that there's no sandbox effect when migrating a site?
  15. Do cached pages really influence your SEO?
📅
Official statement from (4 years ago)
TL;DR

Use canonical URLs for identical multi-regional content to avoid self-competition. Consolidate signals on a preferred version per article.

❓ Frequently Asked Questions

Qu'est-ce qu'une URL canonique ?
Une URL canonique informe Google quelle version d'une page devrait être privilégiée dans les résultats de recherche pour éviter le contenu dupliqué.
Peut-on changer l'URL canonique après l'avoir définie ?
Oui, les URLs canoniques peuvent être modifiées pour mieux répondre aux évolutions du marché ou de la stratégie SEO.
Les URL canoniques influencent-elles le référencement SEO ?
Oui, elles centralisent les signaux SEO sur une page cible, améliorant ainsi son potentiel de classement.
🏷 Related Topics
Content Crawl & Indexing Discover & News Domain Name International SEO

🎥 From the same video 15

Other SEO insights extracted from this same Google Search Central video · published on 08/10/2021

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