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Official statement

When Google crawls pages marked as noindex, they slowly vanish from the index. This process can take several months for around 100,000 pages. Google does not crawl these pages more frequently due to the noindex; on the contrary, it crawls them less often once the noindex is detected.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 08/10/2021 ✂ 16 statements
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Other statements from this video 15
  1. Faut-il vraiment s'inquiéter du nombre de pages indexées pour le SEO ?
  2. Pourquoi les redirections vers pages parentes sont-elles considérées comme des soft 404 ?
  3. Pourquoi un sitemap n'est-il pas suffisant pour booster le crawl ?
  4. Pourquoi ne pas déplacer vos URLs entre fichiers sitemaps ?
  5. Pourquoi la récupération après mise à jour n'est-elle pas un retour en arrière pour votre SEO ?
  6. Comment les core updates de Google influencent-ils la pertinence globale de votre site ?
  7. Comment Google gère-t-il les améliorations progressives entre les core updates ?
  8. Le bon usage des anchor texts: Faut-il se méfier de la sur-optimisation ?
  9. Faut-il vraiment mettre des liens en nofollow dans les guest posts ?
  10. Pourquoi Google modifie-t-il vraiment vos titres SEO ?
  11. Le prix doit-il influencer votre stratégie SEO ?
  12. Les sitemaps influencent-ils vraiment votre classement SEO ?
  13. Comment optimiser le contenu multi-régional avec des URLs canoniques ?
  14. Y a-t-il vraiment un effet sandbox lors d'une migration de site ?
  15. Les pages en cache influencent-elles vraiment votre SEO ?
📅
Official statement from (4 years ago)
TL;DR

Noindex pages gradually disappear from Google's index over months. This delay is due to the reduced frequency of their crawling. The impact? Anticipate this lag in your SEO strategies.

What you need to understand

What does this mean for indexing?\u003c/h3\u003c

Google aims to optimize its crawling resources, which means that pages marked as noindex are no longer a priority. They will be gradually deindexed without any guarantee of precise timing.\u003c/p>

  • Extended delays for complete deindexing.
  • Potential impact on the content strategy.
  • Limited scope of immediate impact on rankings.

How does this affect the crawl budget?\u003c/h3\u003c

Crawling resources remain focused on indexed content. Playing with noindex won’t free up crawl budget but helps avoid waste on unnecessary content.

This is crucial for intelligently allocating crawl budget on strategically indexed content.

SEO Expert opinion

Is this statement consistent with observed SEO practices?\u003c/h3\u003c

Many professionals confirm that Google is traditionally slow to mass deindex. This isn't new, but it requires anticipating the delay effect.

Are there cases where this rule might not apply?\u003c/h3\u003c

Indeed, in certain emergency strategic or legal cases, Google can expedite the process manually through solutions like a removal request. [To be verified] however, regarding the consistency of applying such exceptions.

Be cautious with sensitive content: do not rely solely on noindex for quick removal of delicate material. Utilize other mechanisms.

Practical impact and recommendations

What immediate actions should be taken?\u003c/h3\u003c

Use the noindex tag wisely for low-value or sensitive SEO content. Anticipate the lag in the process to manage your clients' expectations.

What common mistakes should be avoided?\u003c/h3\u003c

Avoid relying solely on noindex for quick deindexing. Explore alternatives such as removing from sitemaps or requests via Google Search Console tools.

  • Analyze low value pages for appropriate noindex application.
  • Monitor indexing changes through tracking tools.
  • Consult your logs to optimize crawl budget.
Manage this process carefully and consider consulting a specialized agency for an advanced strategy.

❓ Frequently Asked Questions

Combien de temps prend la déindexation des pages noindex ?
Cela peut prendre plusieurs mois pour environ 100 000 pages.
Le noindex peut-il libérer mon crawl budget ?
Non, il évite le gaspillage mais n'augmente pas le crawl budget.
Existe-t-il des moyens d'accélérer la suppression de pages ?
Oui, via des requests spécifiques dans Google Search Console.
🏷 Related Topics
Domain Age & History Crawl & Indexing AI & SEO JavaScript & Technical SEO

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Other SEO insights extracted from this same Google Search Central video · published on 08/10/2021

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