Official statement
There's no need to worry too much about using a good anchor text. Use descriptive anchors that provide context about the linked page, including for internal linking. Users want to know what the link contains, so include that context instead of artificially varying the anchors.
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can external anchor texts really take over your title tags in Google search resu...
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TL;DR
Descriptive anchor texts are not a problem. Favor anchors that inform the user about the linked content. Don’t force unnecessary variations.
❓ Frequently Asked Questions
L'utilisation d'un bon anchor text peut-elle vraiment être nuisible ?
Non, tant qu'il est pertinent et pas artificiellement varié.
Les ancres doivent-elles être les mêmes pour le linking interne et externe ?
Non, le contexte peut varier, mais le principe de pertinence reste inchangé.
Peut-on toujours varier sans risque ?
Varying should be context-driven, aiming for natural diversity rather than forced changes.
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Other SEO insights extracted from this same Google Search Central video · published on 08/10/2021
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