Official statement
Google isn't trying to frustrate SEOs by rewriting title tags. The goal is to improve the quality of search results so that people search more and visit more websites. HTML elements and their usage evolve over time.
Other statements from this video 15 ▾
- □ Why is Google's process for removing noindex pages taking so long?
- □ Should you really worry about the number of indexed pages for SEO?
- □ Why are redirects to parent pages considered soft 404s?
- □ Is a sitemap really enough to boost your crawling efforts?
- □ What Could Happen If You Move Your URLs Between Sitemap Files?
- □ Is it true that recovery after an update isn’t just rolling back for your SEO?
- □ How do Google's core updates influence your site's overall relevance?
- □ Are gradual improvements truly visible between Google’s core updates?
- □ Is Using the Right Anchor Text Really the Key to Avoiding Over-Optimization?
- □ Should you really use nofollow links in guest posts?
- □ Should you worry about price impacting your SEO strategy?
- □ Do sitemaps really influence your SEO ranking?
- □ How can you effectively optimize multi-regional content with canonical URLs?
- □ Is it true that there's no sandbox effect when migrating a site?
- □ Do cached pages really influence your SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Why does Google change your titles in search results?
View statement →
TL;DR
Google rewrites titles to enhance the quality of search results, not to annoy SEOs. This means titles must be relevant and user-friendly, or else Google will step in.
❓ Frequently Asked Questions
Pourquoi Google change les titres que j'ai choisis ?
Pour améliorer la pertinence et la clarté des résultats pour les utilisateurs.
Comment savoir si mes titres ont été modifiés par Google ?
Utilisez la Google Search Console pour voir les titres affichés par rapport à ceux que vous avez définis.
Est-ce que tous les titres de mon site vont être changés ?
Pas forcément, Google change les titres principalement quand ils ne sont pas jugés pertinents ou clairs.
🎥 From the same video 15
Other SEO insights extracted from this same Google Search Central video · published on 08/10/2021
🎥 Watch the full video on YouTube →
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