What does Google say about SEO? /

Official statement

Page speed is one of many ranking factors. If a competing site is faster, all else being equal, it may gain a ranking advantage due to its speed, not because of the technology used.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 26/05/2021 ✂ 14 statements
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  9. Is it possible to avoid cloaking with localized user experiences?
  10. Could using URL fragments for JavaScript modals actually boost your SEO?
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  12. Is it true that the canonical tag is often overlooked by Google?
  13. Does AMP really affect your website's SEO?
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Official statement from (4 years ago)
TL;DR

Page speed affects SEO rankings. A faster site gains an edge in positioning, all other factors being equal. The technology used is of little consequence.

❓ Frequently Asked Questions

La technologie utilisée pour la construction de mon site impacte-t-elle vraiment le SEO ?
Non, selon Google, c'est la vitesse qui compte, peu importe la technologie.
Une amelioration de la vitesse garantit-elle un meilleur classement ?
Pas nécessairement. Elle offre un avantage compétitif si d'autres paramètres sont égaux.
Quelle est la meilleure manière d’ameliorer la vitesse de mon site ?
Optimiser les images, minimiser les requêtes serveur, et auditer avec des outils spécialisés comme PageSpeed Insights.
🏷 Related Topics
Domain Age & History Content AI & SEO JavaScript & Technical SEO Web Performance

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 26/05/2021

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