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Official statement

The canonical tag is a signal or suggestion, not a directive. Google may choose a different canonical than the one specified because many people misuse it, and Google cannot trust a systematically correct usage.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 26/05/2021 ✂ 14 statements
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✂ Other statements from this video 13 ▾
  1. □ Is hidden content truly visible to Google?
  2. □ Do Google’s third-party tools really impact your SEO?
  3. □ Why Have #! Fragments Become a No-Go for SEO?
  4. □ Does JavaScript Really Affect Crawlability?
  5. □ Why does Google render after crawling?
  6. □ How Are JavaScript Resource Requests Impacting Your Crawl Budget?
  7. □ Does blocking the main thread really impact SEO?
  8. □ Could JavaScript harm your SEO the way Flash did?
  9. □ Is it possible to avoid cloaking with localized user experiences?
  10. □ Could using URL fragments for JavaScript modals actually boost your SEO?
  11. □ Why should you steer clear of inline JavaScript for large SEO scripts?
  12. □ Does AMP really affect your website's SEO?
  13. □ Why is page speed essential for SEO rankings?
📅
Official statement from (5 years ago)
TL;DR

The canonical tag is a *signal*, not a *directive*. Google may ignore your tag if it is misused. Don't rely solely on it for SEO.

Crawl & Indexing AI & SEO

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 26/05/2021

🎥 Watch the full video on YouTube →

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