What does Google say about SEO? /

Official statement

The canonical tag is a signal or suggestion, not a directive. Google may choose a different canonical than the one specified because many people misuse it, and Google cannot trust a systematically correct usage.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 26/05/2021 ✂ 14 statements
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Official statement from (4 years ago)
TL;DR

The canonical tag is a *signal*, not a *directive*. Google may ignore your tag if it is misused. Don't rely solely on it for SEO.

Crawl & Indexing AI & SEO

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 26/05/2021

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