Official statement
Creating a different user experience based on geolocation is not deemed cloaking, provided the thematic content remains generally the same. Cloaking only occurs if the content shown to Google is completely thematically different.
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Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Can a noindex tag on geolocalized pages wipe your entire website from Google sea...
View statement →
TL;DR
Google states that personalizing the UX by geolocation is not considered cloaking as long as the content remains consistent. This allows for an optimized user experience without penalties.
❓ Frequently Asked Questions
Est-ce que Google penalise le contenu different par region?
Non, tant que le contenu thematique est coherent d'une region a l'autre.
Comment verifier si mon site fait du cloaking?
Assurez vous que le contenu que vous affichez a Google reste du meme theme que celui montre aux utilisateurs.
Est-il plus sur d'eviter la personnalisation par geolocalisation?
Pas necessairement. Avec une bonne strategie, cela peut ameliorer l'experience utilisateur sans penalites SEO.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 26/05/2021
🎥 Watch the full video on YouTube →
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