What does Google say about SEO? /

Official statement

Google Search treats all third-party tools as third parties, including Google Analytics, Google Ads, reCAPTCHA, and Tag Manager. They do not receive any special treatment and can impact performance just like any other third-party script.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 26/05/2021 ✂ 14 statements
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Other statements from this video 13
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  3. Does JavaScript Really Affect Crawlability?
  4. Why does Google render after crawling?
  5. How Are JavaScript Resource Requests Impacting Your Crawl Budget?
  6. Does blocking the main thread really impact SEO?
  7. Could JavaScript harm your SEO the way Flash did?
  8. Is it possible to avoid cloaking with localized user experiences?
  9. Could using URL fragments for JavaScript modals actually boost your SEO?
  10. Why should you steer clear of inline JavaScript for large SEO scripts?
  11. Is it true that the canonical tag is often overlooked by Google?
  12. Does AMP really affect your website's SEO?
  13. Why is page speed essential for SEO rankings?
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Official statement from (4 years ago)
TL;DR

Google claims that its own third-party tools like Analytics and Tag Manager do not receive any special treatment. They are handled like any other third-party scripts and can affect your SEO performance.

❓ Frequently Asked Questions

Les outils tiers de Google ont-ils un traitement prioritaire ?
Non, ils sont traités comme tout autre outil tiers et peuvent affecter la performance.
Devrais-je supprimer Google Analytics pour le SEO ?
Pas nécessairement. Assurez-vous simplement qu'il est optimisé et chargé efficacement.
Les outils tiers affectent-ils le classement SEO ?
Oui, s'ils ralentissent votre site, cela peut nuire à votre classement en dégradant l'expérience utilisateur.
Comment mesurer l'impact des outils tiers sur la performance ?
Utilisez des tests de vitesse et des audits de performance pour voir comment chaque script affecte votre site.
Google Ads influence-t-il directement le SEO ?
Non, mais une mauvaise implémentation peut ralentir votre site, ce qui à son tour affecte le SEO.
🏷 Related Topics
Domain Age & History AI & SEO Web Performance Search Console

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 26/05/2021

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