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Official statement

Chrome collects data from the Chrome User Experience Report by URL. For ranking, Google uses signals from the pages that are actually displayed in search results, not from all pages of the site.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 22/05/2021 ✂ 15 statements
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Other statements from this video 14
  1. Pourquoi Google considère-t-il les formats de données structurées comme équivalents ?
  2. Comment optimiser le JSON-LD pour le SEO de contenus dynamiques ?
  3. Pourquoi la balise meta lang ne compte-t-elle plus pour Google ?
  4. Pourquoi mon site e-commerce met-il du temps à être recrawlé par Google ?
  5. Comment les redirections affectent-elles réellement vos métriques SEO ?
  6. Faut-il repenser votre structure de liens pour booster l'importance des pages?
  7. Pourquoi ignorer la balise priorité dans votre sitemap peut-il renforcer votre stratégie SEO ?
  8. Les vignettes vidéo peuvent-elles apparaître sans sitemap ?
  9. Pourquoi Search Console ne contrôle-t-il pas le SEO de votre site ?
  10. Comment gérer la canonicalisation et hreflang pour du contenu multilingue identique?
  11. Faut-il vraiment s'inquiéter des backlinks spammy pour les grandes plateformes ?
  12. Les liens vers des sources externes influencent-ils vraiment votre SEO ?
  13. Pourquoi les pages géolocalisées peuvent-elles devenir des pièges SEO ?
  14. Pourquoi retirer un lien produit de la homepage peut-il affecter votre référencement ?
📅
Official statement from (4 years ago)
TL;DR

Google uses Core Web Vitals for ranking. Signals come only from pages displayed in search results, not from all pages of the site.

What you need to understand

What does this mean for page indexing?<\/h3>

Google prioritizes the signals collected by URL for the pages it shows to users in its results. This means that your site may have perfectly optimized pages that do not rank well because they are not displayed in search results.<\/p>

  • Non-displayed pages do not contribute to the overall score.<\/li>
  • Optimizing visible pages is crucial.<\/li>
  • Data collection is done through the Chrome User Experience Report.<\/li><\/ul>

    Why is this statement crucial for SEO?<\/h3>

    It redefines the importance of focusing on optimizing pages that already appear in results. It’s no longer enough to think globally about the site, but to refine each page individually to perform when presented.<\/p>

    • The focus should be on pages with traffic.<\/li>
    • Core Web Vitals are now an integral part of this approach.<\/li><\/ul>

SEO Expert opinion

Is this statement consistent with observed practices?<\/h3>

Yes, we see that the individual performance of pages is becoming increasingly crucial for SEO. Google is focusing on user experience, which aligns with this targeted approach through Core Web Vitals.<\/p>

What potential risks should be anticipated?<\/h3>

Do not overlook high-performing pages that are currently not displayed. Their potential in terms of traffic and conversion should not be underestimated. Focus first on the visible without forgetting the rest.<\/p>

In what cases might this rule be ignored?<\/h3>

[To be verified]<\/strong> In the case of deliberately non-indexed content for strategic or privacy reasons, or when resources are limited, optimization may still be deferred for non-visible pages.<\/p>

Practical impact and recommendations

What should I do practically?<\/h3>

It’s time to scrutinize which URLs are actually displayed and optimize their Core Web Vitals. Focus your efforts on the pages that generate traffic and where the user actually interacts.<\/p>

How to avoid common mistakes?<\/h3>

Beware of unnecessary broad optimization. Prioritize crucial pages that are already performing well in results.<\/p>

How can I assess my site's compliance?<\/h3>

Use tools like the Search Console report to check which pages have traffic and evaluate them with Lighthouse or PageSpeed Insights for performance.<\/p>

  • Analyze the performance of indexed pages.<\/li>
  • Check the Search Console report.<\/li>
  • Test the pages with Google's performance tools.<\/li><\/ul>
    If in doubt, working with an SEO agency can help you maximize these fine and priority optimizations.<\/div>

❓ Frequently Asked Questions

Google utilise-t-il les Core Web Vitals pour toutes les pages d'un site ?
Non, uniquement pour les pages effectives dans les résultats de recherche.
Quelles données Chrome collecte-t-il pour le classement ?
Les données de performance par URL à travers le Chrome User Experience Report.
Pourquoi se concentrer sur les pages avec trafic est essentiel ?
Ce sont celles qui influent sur votre classement via les Core Web Vitals.

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