Official statement
Google uses internal link structure to determine the importance of pages. Pages linked from the homepage are considered more important. Each additional link level reduces perceived importance. You can control this by linking your priority pages directly from the root.
Other statements from this video 14 ▾
- □ Why does Google view structured data formats as equivalent?
- □ How can server-side JSON-LD boost your dynamic content SEO?
- □ Is it true that the lang meta tag no longer matters for Google?
- □ How long does Google take to recrawl my e-commerce site?
- □ How do redirects really impact your SEO metrics?
- □ How do Core Web Vitals truly affect URL indexing?
- □ Could Ignoring the Priority Tag in Your Sitemap Actually Boost Your SEO Strategy?
- □ Can Video Thumbnails Show Up Without a Sitemap?
- □ Why doesn’t Search Console control your site's SEO?
- □ How should you handle canonicalization and hreflang for identical multilingual content?
- □ Should large platforms really worry about spammy backlinks?
- □ Do links to external sources really impact your SEO?
- □ Could Geolocated Pages Be SEO Traps?
- □ How could removing a product link from your homepage impact your SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Abandon a Site Polluted by Low-Quality AI Content Rather Than Fix It?
View statement →
TL;DR
Google evaluates the importance of pages through internal link structure. The closer a page is to the homepage, the more important it is deemed. Optimize your links to highlight your priority pages.
❓ Frequently Asked Questions
Comment savoir si une page est assez proche de la homepage?
Utilisez un outil de crawl pour mesurer la profondeur des pages et ajustez les liens internes en conséquence.
La structure des liens affecte-t-elle le crawl budget?
Oui, une mauvaise structure peut rendre le crawl inefficace et affecter l’indexation de vos pages importantes.
Dois-je supprimer des liens pour améliorer l'importance?
Inutile de supprimer des liens pertinents. Réorganisez plutôt pour que les pages importantes soient mieux liées.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 22/05/2021
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