Official statement
Google treats JSON-LD, microdata, and RDFa as completely equivalent. If a feature is available in these different formats, they are entirely on par. Google does not give any special treatment to JSON-LD; it is simply a recommendation to make implementation easier.
Other statements from this video 14 ▾
- □ How can server-side JSON-LD boost your dynamic content SEO?
- □ Is it true that the lang meta tag no longer matters for Google?
- □ How long does Google take to recrawl my e-commerce site?
- □ How do redirects really impact your SEO metrics?
- □ How do Core Web Vitals truly affect URL indexing?
- □ Should you rethink your link structure to boost page importance?
- □ Could Ignoring the Priority Tag in Your Sitemap Actually Boost Your SEO Strategy?
- □ Can Video Thumbnails Show Up Without a Sitemap?
- □ Why doesn’t Search Console control your site's SEO?
- □ How should you handle canonicalization and hreflang for identical multilingual content?
- □ Should large platforms really worry about spammy backlinks?
- □ Do links to external sources really impact your SEO?
- □ Could Geolocated Pages Be SEO Traps?
- □ How could removing a product link from your homepage impact your SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you replace sitemap extensions with structured data?
View statement →
TL;DR
Google treats JSON-LD, microdata, and RDFa as equivalent without favoring one format over another. JSON-LD is recommended solely for its ease of implementation. Use the format that best fits your SEO structure.
❓ Frequently Asked Questions
JSON-LD est-il vraiment nécessaire pour le SEO ?
Non, mais il est recommandé pour sa facilité d'intégration tout en demeurant équivalent aux autres formats.
Quel est l'avantage principal du JSON-LD ?
L'intégration directe dans le code JavaScript sans modification de l'HTML existant.
Les implémentations en RDFa sont-elles obsolètes ?
Non, elles restent valides et peuvent être utilisées si elles conviennent mieux à votre infrastructure.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 22/05/2021
🎥 Watch the full video on YouTube →
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