Official statement
If you are a large site and you receive a few hundred random spammy links, just ignore them. Disavowing is only useful if you have purchased links in the past or if the links clearly appear to be bought.
Other statements from this video 14 ▾
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- □ How can server-side JSON-LD boost your dynamic content SEO?
- □ Is it true that the lang meta tag no longer matters for Google?
- □ How long does Google take to recrawl my e-commerce site?
- □ How do redirects really impact your SEO metrics?
- □ How do Core Web Vitals truly affect URL indexing?
- □ Should you rethink your link structure to boost page importance?
- □ Could Ignoring the Priority Tag in Your Sitemap Actually Boost Your SEO Strategy?
- □ Can Video Thumbnails Show Up Without a Sitemap?
- □ Why doesn’t Search Console control your site's SEO?
- □ How should you handle canonicalization and hreflang for identical multilingual content?
- □ Do links to external sources really impact your SEO?
- □ Could Geolocated Pages Be SEO Traps?
- □ How could removing a product link from your homepage impact your SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should You Still Worry About Toxic Backlinks in 2024?
View statement →
TL;DR
Google advises large sites to ignore spammy links if they haven’t purchased any backlinks. Disavow only links that are clearly paid. This simplifies backlink management for large platforms.
❓ Frequently Asked Questions
Les grands sites doivent-ils désavouer tous les liens douteux ?
Non, seuls les liens clairement achetés doivent être désavoués.
Quel est l'impact d'ignorer les liens spammy ?
Pour les grands sites réputés, l'impact est généralement négligeable.
Quand utiliser l'outil de désaveu de Google ?
Uniquement pour les liens que vous savez être achetés ou nuisibles.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 22/05/2021
🎥 Watch the full video on YouTube →
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