Official statement
Google does not use the lang meta tag to determine the language of pages. Google attempts to understand what language pages are in by analyzing the text itself.
Other statements from this video 14 ▾
- □ Why does Google view structured data formats as equivalent?
- □ How can server-side JSON-LD boost your dynamic content SEO?
- □ How long does Google take to recrawl my e-commerce site?
- □ How do redirects really impact your SEO metrics?
- □ How do Core Web Vitals truly affect URL indexing?
- □ Should you rethink your link structure to boost page importance?
- □ Could Ignoring the Priority Tag in Your Sitemap Actually Boost Your SEO Strategy?
- □ Can Video Thumbnails Show Up Without a Sitemap?
- □ Why doesn’t Search Console control your site's SEO?
- □ How should you handle canonicalization and hreflang for identical multilingual content?
- □ Should large platforms really worry about spammy backlinks?
- □ Do links to external sources really impact your SEO?
- □ Could Geolocated Pages Be SEO Traps?
- □ How could removing a product link from your homepage impact your SEO?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Is it true that Google ignores certain lang attributes in your templates?
View statement →
TL;DR
The lang meta tag is not used by Google for language detection. Google relies on the textual content of pages. This means optimization should focus on writing that is appropriate and consistent in the target language.
❓ Frequently Asked Questions
Google pénalise-t-il l'absence de balise meta lang ?
Non, la balise meta lang n'est pas utilisée pour le ranking. Google se base uniquement sur le contenu.
Quelle est l'alternative à la balise meta lang pour le SEO ?
Utilisez des textes bien rédigés et pertinents dans la langue ciblée pour que Google détecte correctement la langue de vos pages.
Les autres moteurs de recherche utilisent-ils la balise meta lang ?
Certains peuvent encore s'y référer, mais leur part de marché est souvent plus faible. Concentrez-vous principalement sur le contenu pour Google.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 22/05/2021
🎥 Watch the full video on YouTube →
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