Official statement
Google does not use certain external metrics that webmasters try to improve. Spending time and money on enhancing a specific external score never works to boost rankings and wastes resources that should be invested in the actual improvement of the site.
Other statements from this video 13 ▾
- □ How does Google manage to uncover 40 billion spam pages daily?
- □ How is Google's machine learning transforming the fight against SEO spam?
- □ What triggers Google to send partial spam notifications?
- □ How is Google combating customer support scams?
- □ Why Did Google Send So Many Search Console Messages?
- □ How essential is Search Console in fighting against SEO hacks?
- □ Is it true that outdated CMS can leave your site vulnerable to hacking?
- □ How does Google really handle spam reports?
- □ Why Does Google Rely on Hundreds of Ranking Signals?
- □ How does Google narrow down results to just 10,000 before reordering them?
- □ How do floating numbers change the SEO results ranking?
- □ How does HTTPS really impact your SEO?
- □ Why are ranking scores relative to a specific set of results?
Official statement from
(5 years ago)
⚠ A more recent statement exists on this topic
Should you rely on a single trust score for SEO?
View statement →
TL;DR
Google does not rely on certain external metrics to rank websites. Focusing only on these scores wastes resources. Optimize the site itself for better rankings.
❓ Frequently Asked Questions
Est-ce qu'un score SEO élevé améliore mon classement ?
Pas nécessairement. Google se concentre sur l'ensemble de la performance du site plutôt que sur des scores isolés.
Quels scores sont réellement importants ?
Les Core Web Vitals et d'autres métriques axées sur l'expérience utilisateur ont un impact direct sur le référencement.
Quelles ressources devrais-je prioriser ?
Priorisez sur l'amélioration de la qualité du contenu, l'UX, et la vitesse du site mobile.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 06/07/2021
🎥 Watch the full video on YouTube →
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