Official statement
The HTTPS ranking boost is still applied but designed to have minimal impact. It primarily serves as an equality breaker when two pages have very similar scores, thus favoring the HTTPS version.
Other statements from this video 13 ▾
- □ How does Google manage to uncover 40 billion spam pages daily?
- □ How is Google's machine learning transforming the fight against SEO spam?
- □ What triggers Google to send partial spam notifications?
- □ How is Google combating customer support scams?
- □ Why Did Google Send So Many Search Console Messages?
- □ How essential is Search Console in fighting against SEO hacks?
- □ Is it true that outdated CMS can leave your site vulnerable to hacking?
- □ How does Google really handle spam reports?
- □ Is it a mistake to focus solely on one external metric for SEO?
- □ Why Does Google Rely on Hundreds of Ranking Signals?
- □ How does Google narrow down results to just 10,000 before reordering them?
- □ How do floating numbers change the SEO results ranking?
- □ Why are ranking scores relative to a specific set of results?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Is HTTPS Really Mandatory to Rank Well on Google in 2024?
View statement →
TL;DR
The HTTPS boost is merely an equality breaker. Its effect is minimal, benefiting the HTTPS version only when two pages are very similar. Outside of this scenario, don't expect a significant ranking jump.
❓ Frequently Asked Questions
Le HTTPS boost peut-il améliorer significativement mon positionnement ?
Non, l'impact est minime et fonctionne surtout comme un briseur d'égalité.
Dois-je encore passer mon site en HTTPS si ce n'est pas fait ?
Oui, pour la sécurité et l'alignement avec les recommandations Google.
Le HTTPS influence-t-il d'autres aspects que le SEO ?
Oui, il améliore la sécurité du site et renforce la confiance des utilisateurs.
🎥 From the same video 13
Other SEO insights extracted from this same Google Search Central video · published on 06/07/2021
🎥 Watch the full video on YouTube →
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