What does Google say about SEO? /

Official statement

Ranking scores are relative to the specific set of results for a query, not to the overall index. A score of 0.76 can be the best score for a given set of results.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 06/07/2021 ✂ 14 statements
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  2. How is Google's machine learning transforming the fight against SEO spam?
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  4. How is Google combating customer support scams?
  5. Why Did Google Send So Many Search Console Messages?
  6. How essential is Search Console in fighting against SEO hacks?
  7. Is it true that outdated CMS can leave your site vulnerable to hacking?
  8. How does Google really handle spam reports?
  9. Is it a mistake to focus solely on one external metric for SEO?
  10. Why Does Google Rely on Hundreds of Ranking Signals?
  11. How does Google narrow down results to just 10,000 before reordering them?
  12. How do floating numbers change the SEO results ranking?
  13. How does HTTPS really impact your SEO?
📅
Official statement from (4 years ago)
TL;DR

Ranking scores are specific to each search results set, not to the overall index. A score of 0.76 might be the best in a given context. This reminds SEOs to focus on context rather than an overall rating.

❓ Frequently Asked Questions

Les scores globaux ne sont-ils pas utiles pour le SEO ?
Ils le sont, mais sans le contexte spécifique, leur interprétation est limitée.
Comment identifier un ensemble de résultats spécifique ?
Analysez les SERP pour les mots-clés donnés et évaluez la concurrence et les types de contenus.
Les scores relatifs affectent-ils les petites entreprises ?
Oui, car cela signifie qu'elles doivent se concentrer davantage sur des niches et les requêtes locales.
🏷 Related Topics
Crawl & Indexing

🎥 From the same video 13

Other SEO insights extracted from this same Google Search Central video · published on 06/07/2021

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