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Official statement

For AggregateRating data sourced from external partner sites, it's crucial to clearly display the source and allow users to verify the original reviews. Showing only favorable reviews or not allowing verification can be problematic. User trust is essential.
20:08
🎥 Source video

Extracted from a Google Search Central video

⏱ 1h01 💬 EN 📅 27/01/2022 ✂ 18 statements
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Other statements from this video 17
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  10. 35:52 Why should you prefer robots.txt to block crawling?
  11. 39:18 Should you really let Google crawl your pages instead of blocking them?
  12. 42:07 Is DMCA the Better Choice for Reporting Copied Content Instead of Search Console?
  13. 44:00 How could DMCA requests affect your SEO strategy?
  14. 46:06 What's the deal with Google's 1000 URL limit on DMCA requests?
  15. 48:41 Why are we still optimizing for Google instead of our readers?
  16. 54:27 Should you rethink comment campaigns for SEO?
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📅
Official statement from (4 years ago)
TL;DR

Google requires that websites displaying AggregateRatings from external partners clearly show the source. The goal is to maintain user trust by allowing review verification.

❓ Frequently Asked Questions

Comment vérifier la conformité des avis sur mon site ?
Assurez-vous que chaque avis mentionne sa source d'origine et permet une vérification facile par l'utilisateur.
Les avis internes sont-ils concernés par cette directive ?
Non, cette directive concerne principalement les avis provenant de sources externes. Cependant, l'intégrité est toujours recommandée.
Quels risques en cas de non-conformité ?
Un manquement pourrait entraîner une dévaluation de votre site dans les résultats de recherche de Google.
🏷 Related Topics
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