Official statement
For AggregateRating data sourced from external partner sites, it's crucial to clearly display the source and allow users to verify the original reviews. Showing only favorable reviews or not allowing verification can be problematic. User trust is essential.
20:08
Other statements from this video 17 ▾
- 1:02 Why should you incorporate Page Experience into your desktop SEO strategy?
- 2:08 How does the Desktop Page Experience report affect your SEO strategy?
- 4:03 How do clicks on 'People Also Ask' impact your SEO statistics?
- 7:54 Should you worry about URL variations for SEO?
- 13:12 How can you truly master indexing in four steps according to Google?
- 18:45 Why are Search Console coverage reports sometimes delayed?
- 25:45 Does being part of the same company group really ensure the SEO credibility of reviews?
- 27:47 How does Google really use your spam reports?
- 32:29 How does Google truly leverage Spam Reports to enhance its algorithms?
- 35:52 Why should you prefer robots.txt to block crawling?
- 39:18 Should you really let Google crawl your pages instead of blocking them?
- 42:07 Is DMCA the Better Choice for Reporting Copied Content Instead of Search Console?
- 44:00 How could DMCA requests affect your SEO strategy?
- 46:06 What's the deal with Google's 1000 URL limit on DMCA requests?
- 48:41 Why are we still optimizing for Google instead of our readers?
- 54:27 Should you rethink comment campaigns for SEO?
- 56:02 Why is the UGC attribute essential for your blog comment links?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Avoid Brand Keywords in Your SEO Content?
View statement →
TL;DR
Google requires that websites displaying AggregateRatings from external partners clearly show the source. The goal is to maintain user trust by allowing review verification.
❓ Frequently Asked Questions
Comment vérifier la conformité des avis sur mon site ?
Assurez-vous que chaque avis mentionne sa source d'origine et permet une vérification facile par l'utilisateur.
Les avis internes sont-ils concernés par cette directive ?
Non, cette directive concerne principalement les avis provenant de sources externes. Cependant, l'intégrité est toujours recommandée.
Quels risques en cas de non-conformité ?
Un manquement pourrait entraîner une dévaluation de votre site dans les résultats de recherche de Google.
🎥 From the same video 17
Other SEO insights extracted from this same Google Search Central video · duration 1h01 · published on 27/01/2022
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