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Official statement

Even if reviews come from sites within the same group of companies, they must be clearly identified and verifiable. The key is transparency and trust for the user, not the legal relationship between the sites.
25:45
🎥 Source video

Extracted from a Google Search Central video

⏱ 1h01 💬 EN 📅 27/01/2022 ✂ 18 statements
Watch on YouTube (25:45) →
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  11. 39:18 Should you really let Google crawl your pages instead of blocking them?
  12. 42:07 Is DMCA the Better Choice for Reporting Copied Content Instead of Search Console?
  13. 44:00 How could DMCA requests affect your SEO strategy?
  14. 46:06 What's the deal with Google's 1000 URL limit on DMCA requests?
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  16. 54:27 Should you rethink comment campaigns for SEO?
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📅
Official statement from (4 years ago)
TL;DR

Reviews from sites within the same group must be clearly identified and verified. Transparency and trust take precedence over inter-site relationships. Ignoring this can harm your SEO credibility.

❓ Frequently Asked Questions

Comment Google vérifie-t-il les avis ?
Google n'a pas encore détaillé ses méthodes de vérification. Un contrôle basé sur la transparence et l'identification claire des avis est conseillé.
Pourquoi la relation entre entreprises ne garantit-elle pas la crédibilité ?
Parce que la crédibilité dépend de la transparence et de la vérifiabilité, pas de relations corporatives.
Quelle est l'implication pour le e-commerce ?
Les e-commerçants doivent vérifier l'authenticité des avis, même s'ils proviennent de sites affiliés.
🏷 Related Topics
AI & SEO JavaScript & Technical SEO Local Search

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