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Official statement

Links in blog comments should be marked with the rel='ugc' (User Generated Content) attribute to indicate that they are user-generated content. This avoids link manipulation issues, except for established high-quality communities.
56:02
🎥 Source video

Extracted from a Google Search Central video

⏱ 1h01 💬 EN 📅 27/01/2022 ✂ 18 statements
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📅
Official statement from (4 years ago)
TL;DR

Google recommends using the rel='ugc' attribute for links in blog comments. This identifies user-generated content, preventing link manipulation. It's essential for community sites.

❓ Frequently Asked Questions

Quelle est la différence entre 'rel=ugc' et 'rel=nofollow' ?
'rel=ugc' identifie les liens de contenu généré par l'utilisateur, tandis que 'rel=nofollow' désavoue les liens peu fiables.
Peut-on utiliser l'UGC sur d'autres types de pages que les blogs ?
Oui, l'attribut est utile partout où le contenu utilisateur est ajouté, comme forums ou plateformes de publications partagées.
L'UGC impacte-t-il le classement de mes pages ?
Il n'a pas d'impact direct sur le classement, mais assure des liens de qualité et évite les pénalités.
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Content AI & SEO Links & Backlinks Pagination & Structure

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