Official statement
If internal or external links point to a URL variant (example.com/index.html instead of example.com/), there is no significant impact on ranking as long as canonicals and redirects are properly configured. The main impact is operational (risk of configuration error).
7:54
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Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should You Still Worry About Toxic Backlinks in 2024?
View statement →
TL;DR
Google claims that well-managed URL variations with canonicals and redirects do not affect rankings. The real issue lies in potential configuration errors.
❓ Frequently Asked Questions
Les canoniques suffisent-ils vraiment ?
Oui, mais vigilance sur leur config exacte. Une erreur peut tout changer.
Les redirections impactent-elles le SEO ?
Correctement gérées, non. Sinon risque d'errer.
Quelles sont les erreurs fréquentes de configuration ?
Les redirections 302 à tort, les boucles infinies.
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