What does Google say about SEO? /
This category compiles official Google statements regarding Google Discover and Google News, two critical content distribution platforms for publishers. Google Discover has emerged as a significant traffic source, operating on a personalized recommendation model without user queries. Official Google positions on these topics are vital for understanding content selection criteria, eligibility factors, and necessary technical optimizations. SEO professionals will find guidance on E-E-A-T quality requirements, technical specifications including structured data markup, AMP formats, and editorial policy compliance. Google News maintains strict inclusion standards, while Discover prioritizes engagement metrics and contextual relevance. Mastering these official guidelines enables publishers to optimize visibility within these feeds, maximize referral traffic, and align content strategies with recommendation algorithms. These declarations also illuminate algorithm updates specific to these platforms and evolving journalistic standards expected by Google. Understanding the nuances between these two services helps publishers differentiate their optimization approaches and capitalize on opportunities for increased content distribution beyond traditional search results.
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★★★ How can you effectively optimize multi-regional content with canonical URLs?
For identical content published in multiple regions with the same language, it is essential to use canonical URLs to avoid self-competition. Choose a preferred version for each article to concentrate ...
John Mueller Oct 08, 2021
★★ Why does each page have its own independent LCP score?
Every page on your website has its own LCP score. Your homepage may have a poor LCP while your product or article pages could achieve excellent results. No page impacts the performance of others conce...
Patrick Kettner Oct 05, 2021
★★★ How Does Google Rank Specific Passages Instead of Entire Pages?
During a webmaster hangout, John Mueller explained in a few words what the Passage Ranking algorithm was: "we essentially take a very long page and generally these are pages that are not very well opt...
John Mueller Oct 04, 2021
★★ Should You Really Add Descriptive Text to Your Category Pages?
A few days ago, John Mueller indicated that it was important for a category page to have explanatory text about the list of products it offered. And so, as usual it must be said, he explained more or ...
John Mueller Sep 27, 2021
★★★ How Does Google Really Evaluate Category, Filter, and Tag Pages?
John Mueller explained during a webmaster hangout that Google doesn't specifically differentiate or treat category pages, filter pages (facets), internal search engine results pages, or tag pages diff...
John Mueller Sep 27, 2021
★★★ Does frequent manual submission indicate quality issues for your SEO site?
If you have to manually submit each article for it to be indexed, it's a sign that Google is unsure about the overall quality of the site. With truly excellent content, Google crawls regularly without...
John Mueller Sep 26, 2021
★★ Is it true that Google tolerates partial content duplication between blogs and category pages?
Duplicating one or two paragraphs between a blog article and a category page poses absolutely no issue. Only massive content duplication across the entire site would be problematic....
John Mueller Sep 17, 2021
★★★ Should You Overload Category Pages with Content to Boost Their SEO?
John Mueller explained during a webmaster hangout that while it was good practice to provide featured text on a category page (list of products or articles), you shouldn't put too much either: "someti...
John Mueller Sep 13, 2021
★★★ How can you enhance your link building strategy without jeopardizing your website's ranking?
Creating great content is the first step, but it’s not the only one. You need to disseminate the information, find individuals who are influenced and interested in the topic who might write about it. ...
John Mueller Sep 10, 2021
★★ How does Google view dynamic menus in terms of SEO?
A dynamic menu that changes according to content relevance or identified user journeys works well. For Google, the menu will be static (no cookies), but the links present will be understood normally. ...
John Mueller Sep 10, 2021
★★ Does the placement of an image in an article really affect SEO?
The position of images within an article (whether at the top or after the introduction) does not significantly influence SEO, even for image searches....
John Mueller Sep 10, 2021
★★★ How is passage ranking transforming our SEO approach for long pages?
Passage ranking allows Google to understand that a very long, SEO-unoptimized page contains different sections with various intents. Google can identify that a specific section at the bottom of the pa...
John Mueller Sep 10, 2021
★★ Is your news site really optimized for Google's algorithm?
Inclusion in Google News has become primarily algorithmic. Registering with the Google News Publisher Center does not guarantee visibility everywhere; it requires convincing the algorithms of the qual...
John Mueller Sep 03, 2021
★★ Is it wise to still use KGMID in schema.org sameAs?
Using Google's Knowledge Graph identifier in the sameAs property of schema.org is technically possible but not recommended because these identifiers can change. It is advisable to prefer stable URLs s...
John Mueller Sep 03, 2021
★★ Is it really necessary to enrich your category pages for SEO?
Having a bit of content on category pages is beneficial for providing context, but these pages shouldn't be transformed into Wikipedia articles. The goal is to offer context without diluting the page'...
John Mueller Sep 03, 2021
★★★ Do Google Core Updates Really Impact Image Search and Local SEO?
Danny Sullivan indicated on Twitter that the search engine's "core updates" could sometimes impact Google's image search engine as well as (more rarely) local searches......
Danny Sullivan Aug 09, 2021
★★★ Do affiliate links really impact your SEO?
There is no limit to the number of affiliate links on a page, nor is there an ideal ratio between links and article length. Google looks for useful content that justifies displaying your page. Affilia...
John Mueller Aug 06, 2021
★★ Is it true that Google treats product pages and articles the same in SEO?
Google does not treat product/service pages differently from blog articles in terms of SEO. The approach is the same: understanding the content, evaluating its relevance, and ranking it accordingly....
John Mueller Jul 23, 2021
★★★ What SEO mistakes can trigger manual actions from Google?
Manual actions can be issued for: pure spam, user-generated spam, spammy free hosting, misleading or incorrect structured data, unnatural links to or from the site, low-quality content without added v...
Google Jul 08, 2021
★★★ How can choosing the right type of structured data transform your SEO?
The structured data you add should correspond to the main element of your page. If multiple schema.org types apply (FAQ, How-to, Article), select the one that best represents the main content, as Goog...
John Mueller Jul 02, 2021
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