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Official statement

Websites should not concentrate solely on speed for SEO reasons. Performance directly enhances usability, conversions, newsletter sign-ups, cart additions, and ad revenues. The business impact goes well beyond search engine optimization.
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 21/10/2021 ✂ 12 statements
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✂ Other statements from this video 11 ▾
  1. □ How do Core Web Vitals truly impact your SEO?
  2. □ Why is Google focusing on the 75th percentile for Core Web Vitals?
  3. □ Are Core Web Vitals the key to boosting your SEO performance?
  4. □ How do third-party elements really influence your SEO?
  5. □ Can the agility of small sites really outshine web giants in SEO?
  6. □ How do platforms impact SEO on a large scale?
  7. □ Why should you start with Search Console to enhance your SEO?
  8. □ Could JavaScript Actually Harm Your SEO?
  9. □ Is it really necessary to use a CDN for your SEO site?
  10. □ How can you foresee the evolution of Core Web Vitals for SEO?
  11. □ Should you turn to Stack Overflow for optimizing your Web Vitals?
📅
Official statement from (4 years ago)
TL;DR

Google asserts that a website's speed shouldn't be optimized purely for SEO. Performance impacts user experience, conversions, and revenue, extending far beyond the realm of SEO.

❓ Frequently Asked Questions

Est-il possible d'améliorer le SEO sans toucher à la vitesse ?
Oui, d'autres éléments comme le contenu et le netlinking restent cruciaux.
La performance du site influe-t-elle directement sur le SEO ?
Indirectement, car elle affecte l'expérience utilisateur qui, elle, impacte le SEO.
Les Core Web Vitals suffisent-ils pour garantir un bon SEO ?
Non, ils sont importants mais ne remplacent pas un contenu optimisé ni une bonne structure.
🏷 Related Topics
Domain Age & History Discover & News AI & SEO Web Performance Search Console

🎥 From the same video 11

Other SEO insights extracted from this same Google Search Central video · published on 21/10/2021

🎥 Watch the full video on YouTube →

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