Official statement
Google's image processing systems support images in the WebP format. The same system is utilized across all areas of Google Search, including Discover and Google News.
Other statements from this video 14 ▾
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- □ Why do core updates prioritize the overall quality of websites?
- □ Do No-Index Pages Really Affect Your Crawl Budget?
- □ Does Google Really Accept 301s with No-Cache Cache-Control Headers?
- □ Are 302 redirects really just temporary?
- □ Is it true that Google can index JavaScript content once it's rendered?
- □ Is it true that Google ignores no-script tags for SEO?
- □ Is it true that video structured data can be effective without a visible iFrame?
- □ How do dedicated landing pages boost Google Images?
- □ Does the number of products really influence category SEO?
- □ What should you do with your canonicals when a product is out of stock?
- □ Is cloaking really a concern for SEOs?
- □ Does the quality of generated content make a difference in SEO?
- □ Why should site migrations be one-way?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Should you really convert your images from JPEG to WebP for better SEO?
View statement →
TL;DR
WebP images are supported by all of Google's services, including Discover and Google News. This means that SEOs should consider using this format to enhance performance on these platforms.
❓ Frequently Asked Questions
Le format WebP est-il supporté par tous les navigateurs ?
La plupart des navigateurs modernes supportent WebP, mais certaines versions plus anciennes peuvent necessiter des formats alternatifs.
Le passage au format WebP ameliore-t-il reellement le SEO ?
Il contribue notamment a ameliorer le temps de chargement, un facteur important du SEO, mais l'impact varie selon le contexte.
Doit-on convertir toutes les images existantes en WebP ?
Pas necessairement. Priorisez les pages avec le plus fort potentiel de trafic et testez avant une implementation generale.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 07/11/2021
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