What does Google say about SEO? /

Official statement

<p>When migrating a site, it's advisable to either proceed incrementally in the right direction or make a complete change all at once. Back-and-forth migrations (moving to B and then returning to A) complicate understanding for Google’s systems.</p>
🎥 Source video

Extracted from a Google Search Central video

💬 EN 📅 07/11/2021 ✂ 15 statements
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Other statements from this video 14
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  2. Why do core updates prioritize the overall quality of websites?
  3. Do No-Index Pages Really Affect Your Crawl Budget?
  4. Does Google Really Accept 301s with No-Cache Cache-Control Headers?
  5. Are 302 redirects really just temporary?
  6. Is it true that Google can index JavaScript content once it's rendered?
  7. Is it true that Google ignores no-script tags for SEO?
  8. Is it true that video structured data can be effective without a visible iFrame?
  9. How do dedicated landing pages boost Google Images?
  10. Does the number of products really influence category SEO?
  11. What should you do with your canonicals when a product is out of stock?
  12. Is cloaking really a concern for SEOs?
  13. Does the quality of generated content make a difference in SEO?
  14. How does Google’s support for WebP images transform SEO strategies?
📅
Official statement from (4 years ago)
TL;DR

Google recommends either progressive migrations in the right direction or a complete shift at once. Back-and-forth migrations disrupt indexing.

❓ Frequently Asked Questions

Que faire si une migration a déjà échoué ?
Corrigez les erreurs de redirection et réalisez une analyse de backlink pour réparer les dommages causés.
Une migration unidirectionnelle peut-elle échouer ?
Elle peut échouer si mal planifiée. L'importance du timing et de la communication joue un rôle crucial.
Quelle est la durée d'une migration site typique selon Google ?
La durée varie mais une migration bien préparée peut prendre de quelques semaines à quelques mois pour stabiliser les positions SEO.
🏷 Related Topics
Redirects

🎥 From the same video 14

Other SEO insights extracted from this same Google Search Central video · published on 07/11/2021

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