Official statement
<p>When migrating a site, it's advisable to either proceed incrementally in the right direction or make a complete change all at once. Back-and-forth migrations (moving to B and then returning to A) complicate understanding for Google’s systems.</p>
Other statements from this video 14 ▾
- □ Is it true that 302 redirects pass PageRank?
- □ Why do core updates prioritize the overall quality of websites?
- □ Do No-Index Pages Really Affect Your Crawl Budget?
- □ Does Google Really Accept 301s with No-Cache Cache-Control Headers?
- □ Are 302 redirects really just temporary?
- □ Is it true that Google can index JavaScript content once it's rendered?
- □ Is it true that Google ignores no-script tags for SEO?
- □ Is it true that video structured data can be effective without a visible iFrame?
- □ How do dedicated landing pages boost Google Images?
- □ Does the number of products really influence category SEO?
- □ What should you do with your canonicals when a product is out of stock?
- □ Is cloaking really a concern for SEOs?
- □ Does the quality of generated content make a difference in SEO?
- □ How does Google’s support for WebP images transform SEO strategies?
Official statement from
(4 years ago)
⚠ A more recent statement exists on this topic
Have site migrations really become less risky for SEO now?
View statement →
TL;DR
Google recommends either progressive migrations in the right direction or a complete shift at once. Back-and-forth migrations disrupt indexing.
❓ Frequently Asked Questions
Que faire si une migration a déjà échoué ?
Corrigez les erreurs de redirection et réalisez une analyse de backlink pour réparer les dommages causés.
Une migration unidirectionnelle peut-elle échouer ?
Elle peut échouer si mal planifiée. L'importance du timing et de la communication joue un rôle crucial.
Quelle est la durée d'une migration site typique selon Google ?
La durée varie mais une migration bien préparée peut prendre de quelques semaines à quelques mois pour stabiliser les positions SEO.
🎥 From the same video 14
Other SEO insights extracted from this same Google Search Central video · published on 07/11/2021
🎥 Watch the full video on YouTube →
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