What does Google say about SEO?

Search through official Google statements about search engine optimization

Recent searches requetes de marque crise economique signaux conflictuels url bloquees ctr serps cache rendu url multilingues signal pertinence
8655 statement(s) found
Why is delegated access safer than sharing passwords with your SEO contractors?
John Mueller Jul 26, 2023 ★★★
When working with an external team, it's ideal to use delegated access. This allows you to modify access without changing your website. Additionally, for most types of work, agencies won't need complete access.
Domain Age & History AI & SEO
Should you really monitor Search Console access for your SEO vendors?
John Mueller Jul 26, 2023 ★★★
Google recommends regularly checking verification access in Search Console when working with external teams. Verification access is found in the Search Console Settings menu.
Domain Age & History AI & SEO Pagination & Structure Search Console
Should you systematically remove old agencies from your Search Console access?
John Mueller Jul 26, 2023 ★★★
You must verify that no former agency or consultant has verification access in Search Console. You can remove delegated users directly. If they are verified through tokens, you must remove the access tokens with help from your developer or hosting pr...
Domain Age & History AI & SEO Search Console
Why should you remove all verification tokens from former users in Search Console?
John Mueller Jul 26, 2023 ★★★
Visit the Users and Permissions management page in Search Console and remove all verification tokens for these users. You can review the remaining property tokens to ensure that removed users cannot regain access to the property.
Domain Age & History Search Console
Can Fake Profiles Really Deceive Google in 2024?
John Mueller Jul 25, 2023 ★★★
In a series of sharp tweets, John Mueller shared his perspective on the use of fake profiles designed to deceive users, whether on LinkedIn or Google. After reminding us that Google uses machine intelligence to detect potentially abusive behavior, Jo...
Domain Age & History Content AI & SEO JavaScript & Technical SEO Links & Backlinks Social Media
Can AI Really Boost Your Content's Ranking on Google?
Danny Sullivan Jul 25, 2023 ★★★
In response to Merrill Brown, head of G/O Media, who was celebrating the positive reception of AI-generated content in search engines, Danny Sullivan stated that this was not the case: "at least, not for us." The man behind Google Search Liaison goes...
Domain Age & History Content E-commerce AI & SEO
Is Page Loading Speed Really a Google Ranking Factor or Just an SEO Myth?
John Mueller Jul 25, 2023 ★★★
On Twitter, a user wanted to know what John Mueller thought about Page Speed and more specifically whether it was a ranking factor for Google. Mueller responded by stating that the notion of Page Speed was very vague and referred his interlocutor to ...
Domain Age & History Content AI & SEO Links & Backlinks Web Performance Social Media
Should You Showcase Author Awards to Boost Your SEO Rankings?
Danny Sullivan Jul 25, 2023 ★★★
Last May, Jennifer Granito from Google Search Central provided an update on the Topic Authority system designed to highlight the most relevant content and experts on Google News and in Search. A few days ago, an internet user asked whether a site sho...
Content AI & SEO Links & Backlinks PDF & Files Local Search
Do ccTLDs Really Give You a Geographic SEO Advantage?
Martin Splitt Jul 20, 2023 ★★★
Country-code top-level domain names (ccTLDs) can influence geo-targeting in search results. For example, a .ch domain can give a slight advantage for searches performed from Switzerland.
Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name International SEO
Does your domain extension really impact SEO rankings?
Gary Illyes Jul 20, 2023 ★★★
All generic top-level domain names (gTLDs) are treated equally by Google in search. There is no SEO advantage to choosing .com over .xyz or .berlin.
Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name
Should you really avoid cheap domain extensions for your SEO?
Martin Splitt Jul 20, 2023 ★★★
You should avoid the cheapest or free TLDs because they are often saturated with spam. If more than 99% of a TLD's content is spam, Google may not retrieve sitemaps from those domains.
Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name Penalties & Spam Search Console
Why does Google treat certain ccTLDs the same way as generic domain extensions?
John Mueller Jul 20, 2023 ★★
Some ccTLDs like .tv, .asia or .eu are treated by Google as generic domains rather than domains targeting a specific country. A list is available in the Help Center.
AI & SEO JavaScript & Technical SEO Domain Name International SEO
Do .edu and .gov domains really provide an SEO advantage?
Gary Illyes Jul 20, 2023 ★★
Contrary to popular belief, .edu and .gov domains do not provide more 'link juice' or ranking advantage in Google.
Domain Age & History AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name
Should you always verify a domain's history before buying it?
Martin Splitt Jul 20, 2023 ★★
It is important to verify a domain name's history using tools like Wayback Machine before purchasing it, to avoid inheriting negative reputation or manual actions.
Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name
Do keywords in your domain name really matter for SEO rankings?
John Mueller Jul 20, 2023 ★★★
Everything in the URL can be manipulated by the site owner, so Google probably doesn't give as much weight to keywords in the domain as people think for ranking purposes.
AI & SEO JavaScript & Technical SEO Domain Name
Do hyphens in domain names really hurt your SEO rankings?
John Mueller Jul 20, 2023 ★★
From Google's perspective, having hyphens in a domain name (like passport-photos.com vs passportphotos.com) makes no difference for SEO, even though it can improve readability for users.
AI & SEO Images & Videos JavaScript & Technical SEO Domain Name
Should you prioritize branding over exact keywords in your domain name?
John Mueller Jul 20, 2023 ★★
It is recommended to focus on branding rather than exact keywords in the domain name, because the site will likely evolve over time and changing domains is always complicated.
AI & SEO JavaScript & Technical SEO Domain Name
Does your choice between www and non-www really impact your search rankings?
Martin Splitt Jul 20, 2023 ★★
There is no SEO difference between using www.domain.com or simply domain.com. All you need to do is pick one and stick with it, while making sure both versions work for your users.
AI & SEO JavaScript & Technical SEO Domain Name
Is it time to ditch the m. subdomain for mobile?
Gary Illyes Jul 20, 2023 ★★★
Google does not recommend using an m.mobile subdomain (m.domain.com) for the mobile version of your site. This practice was used for sites that didn't have a proper mobile version.
AI & SEO JavaScript & Technical SEO Mobile SEO Domain Name
Should you really avoid publishing a 'Coming Soon' page on a new domain?
John Mueller Jul 20, 2023 ★★
You should not put a 'Coming Soon' page on a new domain because search engines will discover it and stop visiting the site. It's better to wait until the site is ready before making it accessible.
Domain Age & History AI & SEO JavaScript & Technical SEO Domain Name
🔔

Get real-time analysis of the latest Google SEO declarations

Be the first to know every time a new official Google statement drops — with full expert analysis.

No spam. Unsubscribe in one click.