What does Google say about SEO?

Why should you only mark up creators and not supervisors?

Google Feb 08, 2024 ★★

Regarding profile structured data, Google recommends following the official documentation that discusses 'creator' (author) and not 'supervisor'. It is advised to mark only the actual authors/creators of the content.

Content PDF & Files

How can you optimize your crawl budget with unique content?

Google Feb 08, 2024 ★★★

For large sites facing crawl budget issues, Google recommends consolidating duplicate content, using robots.txt to block the crawl of unwanted URLs, and refraining from creating links to URLs that Googlebot should not discover.

Content Crawl & Indexing AI & SEO Links & Backlinks Domain Name

Is it true that crawl budgets are not shared between services on the same domain?

Google Feb 08, 2024 ★★

Comparing the crawl and indexing of different sites or services on the same domain is generally not significant, even if they are related. It is recommended to investigate the issues of each site individually rather than looking for correlations.

Crawl & Indexing AI & SEO JavaScript & Technical SEO Domain Name

How does Googlebot really perceive duplicate pages?

Google Feb 08, 2024 ★★★

When multiple pages are incorrectly treated as duplicates, it's important to check how Googlebot actually sees these pages using the URL Inspection Tool in Search Console. The generated view shows whether the content appears different for Googlebot, ...

Domain Age & History Content Crawl & Indexing AI & SEO Domain Name Search Console

Does Google Really Penalize Overly Complex Multilingual Websites?

John Mueller Feb 06, 2024 ★★★

On Reddit, John Mueller responded to a question regarding modifications to a large-scale website. The site in question contains 10 languages and 20 cultural codes. A modification that can therefore prove complex and tedious, particularly regarding UR...

Domain Age & History Content AI & SEO Domain Name Pagination & Structure International SEO

Should You Drop Canonical Tags for Noindex on Syndicated Content?

John Mueller Feb 06, 2024 ★★★

On X, an SEO expert asked John Mueller what happens to the signals associated with a syndicated article on a partner platform once Google considers the partner as canonical. "Does this mean that all the SEO value is consolidated on the partner's URL?...

Domain Age & History Content Crawl & Indexing Discover & News E-commerce AI & SEO JavaScript & Technical SEO Domain Name

Does Google really require structured data to display rich results?

Martin Splitt Feb 01, 2024 ★★★

All rich results displayed in Google Search are powered by structured data. This structured data allows Google to improve the appearance of search results for a page.

Domain Age & History Structured Data Featured Snippets & SERP

Does structured data really help Google understand your content better?

Martin Splitt Feb 01, 2024 ★★★

Structured data is inserted into the page and helps machines like Googlebot better understand the page's content.

Domain Age & History Content Crawl & Indexing AI & SEO

Why does Google specifically recommend JSON-LD for structured data over other formats?

Martin Splitt Feb 01, 2024 ★★★

Structured data can be in microdata, RDFa, or JSON-LD format. Google specifically recommends using the JSON-LD format.

Structured Data JavaScript & Technical SEO

Which implementation method should you choose for structured data on your website?

Martin Splitt Feb 01, 2024 ★★

To add structured data, you can edit the HTML of your pages directly, use plugins if you're using a CMS like WordPress, or use the interfaces provided by platforms like Wix or Shopify.

Domain Age & History

Is the Rich Results Test really enough to validate your structured data?

Martin Splitt Feb 01, 2024 ★★★

To verify that your structured data is working correctly, use the Rich Results Test tool which allows you to see your structured data from Google's perspective and validate that it is correct.

Structured Data Featured Snippets & SERP JavaScript & Technical SEO

Why don't structured data always display as rich results in Google search?

Martin Splitt Feb 01, 2024 ★★★

Adding structured data does not guarantee that Google will display a rich result for the page. Structured data makes a page eligible for rich results, but it does not guarantee their display.

Domain Age & History AI & SEO Local Search

Is structured data really essential to get rich results in Google search?

Martin Splitt Jan 31, 2024 ★★★

Rich results displayed in Google search are powered by structured data. This structured data is markup added to the HTML code of the website.

Domain Age & History Structured Data Featured Snippets & SERP

Does structured data really guarantee rich results in Google, or is it just part of the puzzle?

Martin Splitt Jan 31, 2024 ★★★

When you add structured data to your site, Google Search can use it to display visually enhanced rich results in search engine results pages.

Domain Age & History Images & Videos Local Search

Should You Use Recipe Structured Data on Collection Pages?

Danny Sullivan Jan 30, 2024 ★★

On Mastodon, Anastasiia Bondarenko pointed out that Collection pages were using "Recipe" structured data, even though it's intended for individual recipes. She wondered whether doing the same thing goes against Google's guidelines, and according to D...

Domain Age & History AI & SEO

Can You Actually Force Google to Reindex Your Entire Website All at Once?

John Mueller Jan 30, 2024 ★★★

In a video, John Mueller answers the question: Is there a mechanism to request the reindexing of an entire website all at once? According to him, there is no method to trigger a complete recrawl and reindexing of a website in a single step. When sign...

Domain Age & History Content Crawl & Indexing AI & SEO Domain Name Redirects Search Console

Do you still need to worry about HTTPS for SEO in 2025?

Gary Illyes Jan 25, 2024 ★★

Google removed information about HTTPS from its SEO Starter Guide because most websites now have HTTPS enabled by default during domain setup, with SSL/TLS certificates readily available for free.

HTTPS & Security AI & SEO JavaScript & Technical SEO Domain Name

Is word count really a Google ranking factor?

John Mueller Jan 25, 2024 ★★★

Contrary to popular belief, Google does not consider word count as a ranking factor. The SEO Starter Guide was reduced from 8,500 to 3,000 words without this being considered problematic for SEO.

Domain Age & History AI & SEO

Does HTML structure really have minimal impact on Google rankings?

Gary Illyes Jan 25, 2024 ★★★

A page's HTML structure does not have a significant impact on rankings. Using headings, a title element, and paragraphs is important, but beyond that, detailed HTML structure matters little.

Domain Age & History Content AI & SEO Pagination & Structure

Do keywords in your domain name still matter for SEO in 2024?

Gary Illyes Jan 25, 2024 ★★★

The effect of keywords in your domain name or URL on rankings is so weak that it's probably not worth thinking about. It's better to focus on user perception rather than domain SEO optimization.

AI & SEO JavaScript & Technical SEO Domain Name