Official statement
When changing a URL or migrating a site, redirects are practically mandatory. Without a redirect, Google treats the old and new URLs as completely different pages, and the new URL starts from scratch with no transferred evaluation.
4:04
Other statements from this video 11 ▾
- 6:37 Should you prioritize certain types of redirects to boost your SEO?
- 9:53 Should you always use 301 redirects during a website migration?
- 13:03 Should you really keep redirects for such a long time?
- 14:44 Is it risky to use Google's removal tool during a migration?
- 15:47 Why do rankings really fluctuate during a website migration?
- 18:57 Why doesn’t Google notify us during a spam update?
- 20:02 Why should you only mark up creators and not supervisors?
- 22:10 How can you optimize your crawl budget with unique content?
- 23:13 Does Google actually revisit old URLs that were previously detected?
- 26:54 Is it true that crawl budgets are not shared between services on the same domain?
- 30:14 How does Googlebot really perceive duplicate pages?
Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Should you use the noindex directive in your robots.txt file?
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TL;DR
Without redirects, a URL change breaks the connection between the old and new. Google sees two distinct pages, and the new URL loses all accumulated credibility.
🎥 From the same video 11
Other SEO insights extracted from this same Google Search Central video · duration 33 min · published on 08/02/2024
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