Official statement
During a website migration, temporary fluctuations or drops in rankings can occur, especially for large sites. If redirects are properly configured, rankings recover over time as Google crawls and processes each URL individually.
15:47
Other statements from this video 11 ▾
- 4:04 Why are redirects essential when modifying a URL in SEO?
- 6:37 Should you prioritize certain types of redirects to boost your SEO?
- 9:53 Should you always use 301 redirects during a website migration?
- 13:03 Should you really keep redirects for such a long time?
- 14:44 Is it risky to use Google's removal tool during a migration?
- 18:57 Why doesn’t Google notify us during a spam update?
- 20:02 Why should you only mark up creators and not supervisors?
- 22:10 How can you optimize your crawl budget with unique content?
- 23:13 Does Google actually revisit old URLs that were previously detected?
- 26:54 Is it true that crawl budgets are not shared between services on the same domain?
- 30:14 How does Googlebot really perceive duplicate pages?
Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Why Is Google Telling You to Ignore Your PageSpeed Insights Scores?
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TL;DR
Ranking fluctuations or drops during a website migration are normal, especially for large sites. With properly configured redirects, rankings recover over time as Google crawls and processes each URL.
❓ Frequently Asked Questions
Combien de temps durent les fluctuations ?
Elles peuvent durer de quelques semaines à plusieurs mois, selon plusieurs facteurs contextuels.
Les redirections 302 sont-elles efficaces ?
Non, les redirections 301 sont recommandées car elles indiquent un changement permanent à Google.
Quel outil utiliser pour monitorer les redirections ?
Screaming Frog est un choix populaire pour tester l'efficacité des redirections.
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