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Official statement

Google recommends maintaining redirects for a minimum of 1 year. This duration allows Google to crawl the URLs multiple times and confirm that the migration is permanent. Sites with infrequent crawling might need this entire year.
13:03
🎥 Source video

Extracted from a Google Search Central video

⏱ 33:22 💬 EN 📅 08/02/2024 ✂ 12 statements
Watch on YouTube (13:03) →
✂ Other statements from this video 11 ▾
  1. 4:04 Why are redirects essential when modifying a URL in SEO?
  2. 6:37 Should you prioritize certain types of redirects to boost your SEO?
  3. 9:53 Should you always use 301 redirects during a website migration?
  4. 14:44 Is it risky to use Google's removal tool during a migration?
  5. 15:47 Why do rankings really fluctuate during a website migration?
  6. 18:57 Why doesn’t Google notify us during a spam update?
  7. 20:02 Why should you only mark up creators and not supervisors?
  8. 22:10 How can you optimize your crawl budget with unique content?
  9. 23:13 Does Google actually revisit old URLs that were previously detected?
  10. 26:54 Is it true that crawl budgets are not shared between services on the same domain?
  11. 30:14 How does Googlebot really perceive duplicate pages?
📅
Official statement from (2 years ago)
TL;DR

Google advises keeping redirects for at least one year. This ensures that the search engine crawls multiple times and validates the migration as permanent. It's crucial for sites with infrequent crawling.

❓ Frequently Asked Questions

Pourquoi une redirection doit-elle durer un an ?
Pour garantir que Google crawle plusieurs fois et confirme la nature permanente de la migration.
Que faire si mon site est peu crawlé par Google ?
Conservez les redirections pendant toute la période recommandée afin de garantir leur efficacité.
Une redirection plus courte peut-elle suffire ?
Dans certains cas, pour des sites très fréquemment mis à jour ou crawlés, mais cela reste risqué.
🏷 Related Topics
Crawl & Indexing AI & SEO Domain Name Redirects

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Other SEO insights extracted from this same Google Search Central video · duration 33 min · published on 08/02/2024

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