Official statement
For a complete site migration, Google primarily recommends server-side redirects (301). This setup allows the use of the change of address tool in Search Console, making the migration clearer for Google.
9:53
Other statements from this video 11 ▾
- 4:04 Why are redirects essential when modifying a URL in SEO?
- 6:37 Should you prioritize certain types of redirects to boost your SEO?
- 13:03 Should you really keep redirects for such a long time?
- 14:44 Is it risky to use Google's removal tool during a migration?
- 15:47 Why do rankings really fluctuate during a website migration?
- 18:57 Why doesn’t Google notify us during a spam update?
- 20:02 Why should you only mark up creators and not supervisors?
- 22:10 How can you optimize your crawl budget with unique content?
- 23:13 Does Google actually revisit old URLs that were previously detected?
- 26:54 Is it true that crawl budgets are not shared between services on the same domain?
- 30:14 How does Googlebot really perceive duplicate pages?
Official statement from
(2 years ago)
⚠ A more recent statement exists on this topic
Why Is It Perfectly Normal to Temporarily Lose Rankings After an HTTPS Migration...
View statement →
TL;DR
Google prioritizes 301 redirects for site migrations. This enhances the clarity of the migration for the search engine via Search Console.
❓ Frequently Asked Questions
Quand utiliser une redirection 302 ?
Une 302 convient pour des changements temporaires, comme des promotions ou tests.
Quelle est la différence clé entre 301 et 302 ?
Une 301 est permanente et conserve le jus de lien, alors qu'une 302 est temporaire.
L'outil de changement d'adresse est-il obligatoire ?
Non, mais il renforce la signalisation de la migration à Google pour une meilleure transition.
🎥 From the same video 11
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