What does Google say about SEO?

Why is Google discontinuing 7 structured data types, and what should you do about it now?

Google Jun 26, 2025 ★★★

Google is gradually ending support for 7 types of structured data: Book Actions, Course, Claim Review, Estimate Summary, Learning Video, Special Announcement, and Recipe Testing. These formats are underutilized and provide little added value to users...

AI & SEO Images & Videos

Why is Google refusing to commit to a clear future roadmap for AI Overviews?

Google Jun 26, 2025 ★★

Regarding AI Overviews and AI Mode, Google cannot provide clear answers about their future evolution because these are still new features. Google avoids sharing uncertain information that could create additional challenges.

AI & SEO

Why doesn't Google index all your pages and how can you prepare for it?

Google Jun 26, 2025 ★★★

Google does not index all pages of a website. System decisions can change over time, and it is normal for previously indexed pages to lose their indexation. This is a common phenomenon.

Domain Age & History Crawl & Indexing

Can you really stop Google from ranking your site for specific keywords?

Google Jun 26, 2025 ★★

There is no search option that allows you to prevent a site from appearing for specific queries. Google recommends conducting thorough market analysis and thinking through branding strategy before launching an activity.

AI & SEO

Is page quality alone enough to guarantee indexing by Google?

Google Jun 26, 2025 ★★★

Indexing does not depend solely on page quality. You must consider the overall added value for the web. Even if a page is good, it may not be indexed if there are many similar pages, for example automatic translations or URLs with parameters.

Domain Age & History Crawl & Indexing AI & SEO Domain Name International SEO

How long does Google really take to recognize your SEO changes?

Google Jun 26, 2025 ★★

Google's systems need time to recognize and understand the changes made to a site. You need to keep this in mind to stay calm in your future actions.

AI & SEO

How does Google actually discover all the URLs on your website?

Google Jun 26, 2025 ★★

Google discovers URLs through various methods: internal links, external links, and sitemaps. There is no need to worry about spam or technical URLs that Google crawls, especially if they redirect to 404 pages.

Domain Age & History Content Crawl & Indexing AI & SEO JavaScript & Technical SEO Links & Backlinks Domain Name Penalties & Spam Search Console

Does counting the exact number of URLs on your site really matter for SEO?

Google Jun 26, 2025 ★★

For large websites, counting the exact number of pages is extremely difficult. URL parameters technically create different page variations. Google recommends not worrying too much about the precise number of URLs.

Domain Age & History Content AI & SEO Domain Name

Do you really need to submit your sitemap every single day?

Google Jun 26, 2025 ★★

Sending a sitemap daily is not mandatory. However, automation can help avoid human errors such as forgotten updates by other teams. If there is no particular reason to reduce the frequency, daily submission is acceptable.

Crawl & Indexing AI & SEO Pagination & Structure Search Console

Should you keep maintaining structured data if Google stops displaying certain types?

Google Jun 26, 2025 ★★★

Discontinuing support for certain types of structured data does not affect how pages are ranked in search results. Only the specific visual features linked to these markups will no longer be displayed.

Domain Age & History AI & SEO Images & Videos Local Search

Do You Really Need to Know How to Code to Become a Great SEO in 2024?

Gary Illyes Jun 24, 2025 ★★★

In the latest episode of the Search Off the Record podcast, Google's Martin Splitt and Gary Illyes addressed the question of the technical level required to work as an SEO professional. Their message is clear: you don't need to know how to code to be...

Domain Age & History Content Crawl & Indexing HTTPS & Security AI & SEO JavaScript & Technical SEO Domain Name Redirects International SEO

Why Are Your Google Impressions Skyrocketing While Clicks Remain Flat?

Martin Splitt Jun 24, 2025 ★★

A new term is stirring up the SEO sphere: "The Great Decoupling," introduced by Darwin Santos and now widely referenced in conferences and publications. It describes an increasingly visible phenomenon since the introduction of AI Overviews in Google ...

Domain Age & History Content E-commerce AI & SEO

Why use Bing to detect off-topic content penalized by Google?

John Mueller Jun 17, 2025 ★★★

A publisher of an educational site that migrated from javatpoint.com to tpointtech.com experienced a sudden traffic drop and partial de-indexing on Google. Thinking the migration was to blame, they sought help on the Bluesky network. John Mueller res...

Domain Age & History Content Discover & News AI & SEO JavaScript & Technical SEO Domain Name Redirects Search Console

Why does Googlebot persist in crawling your deleted pages with 410 status?

John Mueller Jun 17, 2025 ★★★

A site publisher noticed a drop in visibility on Google after Googlebot made millions of requests to non-existent pages, at a level close to a DDoS attack. One example: over 2.4 million requests targeted a single URL with a ?feature parameter. Althou...

Domain Age & History Content Crawl & Indexing HTTPS & Security AI & SEO JavaScript & Technical SEO Domain Name

Is your crawl budget being wasted on plugin-generated URLs you don't need?

Gary Illyes Jun 12, 2025 ★★

Installing plugins like calendars can sometimes generate 100 million new URLs on a site. Googlebot will then begin crawling these URLs, which can create crawl budget problems. The responsibility lies with the site adding these URLs, not with the sear...

Crawl & Indexing Domain Name

Do you really need to master web development to succeed in SEO?

Martin Splitt Jun 12, 2025 ★★★

To deeply optimize a system the way SEOs do, it is necessary to understand certain characteristics of that system. SEOs must understand how HTTP works, what a header is, how HTTPS functions, certificates, the differences between HTTP/2 and HTTP/1.1, ...

Content HTTPS & Security AI & SEO JavaScript & Technical SEO

Do you really need to master web development to excel at technical SEO?

Martin Splitt Jun 12, 2025 ★★

While some SEO specialists in specific domains like international content may not need deep technical knowledge, generalist SEOs and particularly technical SEOs should understand the aspects of web development.

Content AI & SEO JavaScript & Technical SEO Domain Name International SEO

Does Google really prioritize user experience over everything else in its ranking algorithm?

Martin Splitt Jun 12, 2025 ★★

Google's agenda as a search engine is to build the best possible search engine. To achieve this, Google wants the web to be accessible, fast, and pleasant to use for users.

Domain Age & History AI & SEO JavaScript & Technical SEO

Is cutting back on JavaScript really the secret to better SEO performance?

Martin Splitt Jun 12, 2025 ★★★

If you can avoid JavaScript for what you're doing, you absolutely should. However, JavaScript remains necessary for certain features like enabling a website to work offline. This recommendation is highly context-dependent.

Content AI & SEO JavaScript & Technical SEO Web Performance Search Console

Why is applying the same SEO recommendations to every website a strategic mistake?

Martin Splitt Jun 12, 2025 ★★★

A site serving a specific niche with regulated content in a single country will have vastly different needs than a multinational multilingual brand. SEO recommendations must be tailored to the specific context rather than applied blindly across the b...

Content International SEO