John Mueller

★★★ Should You Change Your URLs During an HTTPS Migration or Prioritize Fast Indexing?

John Mueller himself explained that it's not necessarily a good idea to take advantage of an HTTP to HTTPS migration to change URL slugs (to insert more keywords, for example), because the switch to H...

Dec 12, 2016 ⚡ Analysis available

★★ Should You Really Worry About Crawl Budget for Your Site's SEO?

John Mueller indicated in a hangout that the notion of "crawl budget" (time allocated to Googlebot to crawl a site) was very often misunderstood or misanalyzed by webmasters and SEOs. Overall, accordi...

Dec 12, 2016 ⚡ Analysis available

★★★ Do 301 redirects really pass on 100% of link signals?

When a domain is redirected to another, link signals are passed to the target domain. Use 301 redirects to indicate that the change is permanent....

Dec 09, 2016 ⚡ Analysis available

★★ Does consolidating duplicate pages really enhance your visibility on Google?

Having similar or duplicate pages can lead to their grouping by Google in the index. This can strengthen a single page in search results instead of having multiple less visible pages....

Dec 09, 2016 ⚡ Analysis available

★★★ Does site speed really affect your Google ranking?

Site speed is primarily a factor for crawl efficiency rather than the direct ranking of the site. A fast site can enable more efficient crawling if the site has a lot of content....

Dec 09, 2016 ⚡ Analysis available

★★ Does the geographical location of your server really affect your SEO?

The server location is used to determine geo-targeting only when no other information is available. Generally, it does not directly affect rankings as long as the site is fast....

Dec 09, 2016 ⚡ Analysis available

★★★ Are automated translations a setback for organic SEO?

From Google's perspective, translations are not considered duplicate content. However, it is important not to use automated translations for indexed content....

Dec 09, 2016 ⚡ Analysis available

★★ Why do your hreflang tags create errors in Search Console?

If Search Console reports hreflang errors, it means that the necessary return links have not been found. Ensure that the hreflang tags are correctly placed in the head, or use sitemaps to specify them...

Dec 09, 2016 ⚡ Analysis available

★★★ Is a specific URL structure really necessary for hreflang to work effectively?

For hreflang tags, it is not necessary to have a specific URL structure, but each page must have a distinct URL. Hreflang links must include a return link and be placed in the head section of the page...

Dec 09, 2016 ⚡ Analysis available

★★★ Should you really abandon country TLDs for your geotargeting strategy?

To geotarget a site, you can use subdomains, subdirectories, country-specific domains, or configure geotargeting in Search Console. It is not recommended to use country TLDs for branding purposes if y...

Dec 09, 2016 ⚡ Analysis available

★★★ Should you really prioritize the correct version of words over common mistakes?

Google recommends using the correct version of words in your content. Search engines are often able to recognize synonyms, and users tend to search using the correct terms....

Dec 09, 2016 ⚡ Analysis available

★★★ Do special characters and accents really hurt your SEO?

Google does not view special or accented characters as problematic for SEO. You can use non-ASCII characters in your URLs or website content, but ensure they work for your users, especially when copyi...

Dec 09, 2016 ⚡ Analysis available

★★★ Is it true that Google penalizes affiliate sites or is that an SEO myth?

Google does not penalize affiliate sites by default. What matters is the added value the site offers compared to other content available online. Sites that merely reproduce feeds without added value a...

Dec 06, 2016 ⚡ Analysis available

★★★ Do national domains really have a geographical advantage in Google?

Google may slightly favor results based on geographic location and top-level domain when targeting local users, although this does not guarantee absolute priority in search results....

Dec 06, 2016 ⚡ Analysis available

★★★ Do mobile interstitials really hurt your Google visibility?

Google has introduced an algorithm that penalizes mobile sites using interstitials that prevent users from immediately accessing content after clicking on a search result. Therefore, pop-ups that appe...

Dec 06, 2016 ⚡ Analysis available

★★★ Does page load speed really enhance SEO or is it just a myth?

Google considers load speed an important factor, but does not differentiate in rankings between 'reasonably fast' sites. Improving speed is primarily beneficial for user experience rather than for dir...

Dec 06, 2016 ⚡ Analysis available

★★ Do outbound links really impact rankings on Google?

Outbound links are not necessary for ranking on Google. Providing high-quality links can be beneficial for users, but does not automatically lead to a better ranking for the page that contains them....

Dec 06, 2016 ⚡ Analysis available

★★ Is valid HTML really pointless for SEO?

Having valid HTML, including compliance with HTML5 standards, is not a requirement for ranking in Google. However, it can help ensure that structured data is interpreted correctly....

Dec 06, 2016 ⚡ Analysis available

★★★ Is it true that Google indexes JavaScript just like HTML?

Google can now render and process JavaScript similarly to a browser, meaning single-page applications (SPAs) are not an issue for SEO as long as certain precautions are taken to prevent technical erro...

Dec 06, 2016 ⚡ Analysis available

★★★ Are crawl errors really a concern for your SEO?

Crawl errors in the Search Console do not mean that the site is of low quality. They simply indicate that Google was unable to reach a specific page. It's useful to check these errors, but they should...

Dec 06, 2016 ⚡ Analysis available