What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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★★ Why do images slow down your website migration?
During a website migration, it is essential to properly redirect image URLs as well as their corresponding pages. The indexing of images is generally slower, which can prolong the migration process fo...
Nov 29, 2016 ⚡ Analysis available
★★★ Is Google’s sandbox a real thing or is it just an SEO myth?
Google does not have a sandbox or a waiting period before displaying new content. Recognition and indexing of new content happen automatically based on algorithms that determine its relevance and qual...
Nov 29, 2016 ⚡ Analysis available
★★ Does AMP really boost your Google ranking?
For now, AMP is not a direct ranking factor. However, using AMP to make a site faster adds value for users, which could indirectly enhance user experience and ranking in search results....
Nov 29, 2016 ⚡ Analysis available
★★★ How does Google really filter duplicate content for indexing?
Google tries to identify the unique content of a page and assess its overall quality. The goal is to filter out duplicate or common content in order to highlight only the relevant information in searc...
Nov 29, 2016 ⚡ Analysis available
★★★ Should you migrate all your subdomains to HTTPS at once or gradually?
When migrating a site with multiple subdomains to HTTPS, you can either migrate all the subdomains at the same time or individually. Google does not differentiate at this level, but conducting a test ...
Nov 29, 2016 ⚡ Analysis available
★★★ Are natural links truly more effective than manipulated backlinks for Google rankings?
Natural links coming from recommendations by users who appreciate your content are the most valuable for improving your visibility in Google's search results. They are preferable to artificial or mani...
Nov 29, 2016 ⚡ Analysis available
★★★ Is textual content really essential for ranking images?
A photography website with little textual content is not automatically deemed of poor quality. However, for images to be well-indexed, it is essential to describe them accurately. Otherwise, Google wi...
Nov 29, 2016 ⚡ Analysis available
★★ Is AngularJS compatible with optimal Google indexing?
For sites using AngularJS, it is essential to ensure that the site is SEO compatible. Resources such as the Tutorials on Progressive Web Apps and the recent video on Angular Connect provide guidance t...
Nov 29, 2016 ⚡ Analysis available
★★★ Are incremental improvements enough to lift a Panda penalty?
Panda evaluates the overall quality of a site, yet even incremental improvements can be beneficial. Partially improving a large number of pages can already have a positive impact, as Panda does not on...
Nov 29, 2016 ⚡ Analysis available
★★ Does page load speed really affect Google rankings?
There is no specific figure where load speed affects rankings in search results, but it's recommended to optimize your site for quick loading for users. Although Google does not measure the exact load...
Nov 29, 2016 ⚡ Analysis available
★★★ Is it really necessary to maintain two sitemaps during an HTTPS migration?
During an HTTPS migration, it is advisable to maintain your original sitemap with HTTP URLs while creating a new sitemap for HTTPS URLs. This helps Google better understand the migration and reindex p...
Nov 29, 2016 ⚡ Analysis available
★★ Should you migrate your site to IPv6 to boost your Google rankings?
The availability of your site in IPv6 has no direct impact on SEO, although the use of IPv6 is growing among users....
Nov 29, 2016 ⚡ Analysis available
★★ Does structured data really impact organic rankings?
Structured data is not a direct ranking factor but is primarily used to generate rich snippets....
Nov 29, 2016 ⚡ Analysis available
★★ Does the Google sandbox really exist or is it just an SEO myth?
Google does not have a 'sandbox'. What may seem like one is often due to the time required to understand and properly index new or uncertain content....
Nov 29, 2016 ⚡ Analysis available
★★★ Are Google's algorithms really 100% automatic?
Nearly all of Google's search results are generated automatically. Manual teams only intervene for serious spam issues that can be seen via Search Console....
Nov 29, 2016 ⚡ Analysis available
★★★ Are natural links really more effective than those acquired through SEO strategies?
Natural links, coming from a genuine recommendation by satisfied users, are the most beneficial for your site's SEO....
Nov 29, 2016 ⚡ Analysis available
★★★ How does Google really choose the keywords that rank your site?
To rank well on specific keywords, it's crucial to mention them clearly on your site, especially for small businesses. The understanding of the activity by potential users must be obvious upon reading...
Nov 29, 2016 ⚡ Analysis available
★★★ Do noindex pages really dilute your site's PageRank?
Links to pages with the 'noindex' attribute still pass PageRank to the rest of the site, especially through navigation and other links to indexed pages....
Nov 29, 2016 ⚡ Analysis available
★★ Can a photo website without text really rank on Google?
A photography website can be high quality even if it doesn't contain much text. However, it is important to describe the images to rank well in image search....
Nov 29, 2016 ⚡ Analysis available
★★★ Is it true that Google accurately indexes JavaScript websites?
Google supports sites using AngularJS and similar technologies, but it's crucial to ensure they are SEO-friendly. Resources are available to help avoid common mistakes and ensure proper indexing....
Nov 29, 2016 ⚡ Analysis available
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