John Mueller

★★ Should you migrate all subdomains to HTTPS at once or step by step?

To migrate a website with many subdomains to HTTPS, it can be done all at once or in stages. However, it is advisable to first test a part of the site to ensure that everything functions correctly....

Nov 29, 2016 ⚡ Analysis available

★★★ Does Panda really reward the gradual improvements of a penalized site?

The gradual improvement of content on a site affected by Panda is acceptable. Panda evaluates the site as a whole but rewards partial improvements as they are implemented....

Nov 29, 2016 ⚡ Analysis available

★★ Can Google really measure loading speed for SEO ranking?

Although we do not have an exact figure, it's advisable to aim for a loading speed between 2 to 3 seconds to provide a good user experience, even if Google may not be able to measure these speeds accu...

Nov 29, 2016 ⚡ Analysis available

★★★ Should you really include old HTTP URLs in the sitemap when migrating to HTTPS?

During a migration to HTTPS, it's useful to submit the old URLs in the sitemap, whether on the old HTTP property or the new HTTPS property. This will speed up the re-crawling process and facilitate Go...

Nov 29, 2016 ⚡ Analysis available

★ Is the Google Cache Date Really Reliable for Measuring Your Pages' Crawl Frequency?

John Mueller indicated on Twitter that the date displayed when viewing a page's cached version (for example, using the "cache:" syntax) is not necessarily representative of either the page's crawl fre...

Nov 28, 2016 ⚡ Analysis available

★★★ Hreflang: Why does Google keep insisting when so many sites manage without it?

For multilingual sites, use hreflang markup to indicate to Google which pages are relevant for which languages, ensuring that the correct language version is displayed in search results....

Nov 24, 2016 ⚡ Analysis available

★★★ How can you prevent technical SEO errors that block your site's indexing?

Errors such as using modern technologies without clean URLs, unintentional no-index tags, or total blockage by the robots.txt file are major technical errors that must be avoided....

Nov 24, 2016 ⚡ Analysis available

★★★ Is the Disavow file really useful, or is Google completely disregarding it?

The disavow file is a technical tool to indicate to Google which links to ignore. Its content is not actively checked by the anti-spam team and is processed automatically....

Nov 24, 2016 ⚡ Analysis available

★★★ Is Negative SEO really a threat to your website?

Negative SEO practices are rare and often exaggerated. Google prefers to ignore bad links within Penguin instead of using them negatively against a site. Suspected sites are reviewed by manual teams....

Nov 24, 2016 ⚡ Analysis available

★★★ Does Google really index JavaScript as it claims?

To ensure that pages using JavaScript are well-indexed, it is essential to have distinct URLs and appropriate rendering of the content. Use the Fetch and Render tool in Search Console to verify....

Nov 24, 2016 ⚡ Analysis available

★★ Can spammy comments destroy your Google ranking?

Comments on a website are an integral part of the overall content. Low-quality comments can lower the perceived quality of a page, as Google evaluates the entire content on the page....

Nov 24, 2016 ⚡ Analysis available

★★★ Why do automatic translations hurt your SEO?

Avoid using automatic translations like Google Translate to create content on your site, as this may be perceived as low quality and unhelpful to users....

Nov 24, 2016 ⚡ Analysis available

★★ Is mobile-friendliness really essential for ranking on Google?

Even if a site is not mobile-friendly, it does not prevent it from ranking well if the content is relevant. However, for better conversion and user experience, it is crucial to have a mobile-optimized...

Nov 24, 2016 ⚡ Analysis available

★★ Does AMP really boost Google's rankings or is it just an SEO myth?

AMP is not a ranking factor in itself, but AMP sites offer a fast user experience that can encourage users to explore more content, potentially improving the overall site engagement....

Nov 24, 2016 ⚡ Analysis available

★★★ Why does Google keep emphasizing mobile, HTTPS, and AMP even though these technologies seem to be widely adopted?

Google will continue to focus on improving the mobile experience, the adoption of HTTPS, and AMP, because many small sites still do not have mobile-optimized websites, and these technologies are essen...

Nov 24, 2016 ⚡ Analysis available

★★★ Why can your 301 redirects to the homepage be treated as soft 404s?

When many URLs redirect to a single page, such as a homepage, Google may treat this as a soft 404 if the contents don't match. Better control is achieved with more targeted redirects....

Nov 24, 2016 ⚡ Analysis available

★★★ Is it true that Google permits automation for content?

Automating titles or descriptions for content, such as faceted navigation in online stores, is acceptable. However, using automation to create original content, such as fully rewritten articles, is no...

Nov 24, 2016 ⚡ Analysis available

★★★ Why aren't your rich snippets showing up despite valid schema.org markup?

For rich snippets to appear, your site must be technically correct according to testing tools, visibly comply with Google's policies on the page, and the site must be considered high quality by our al...

Nov 24, 2016 ⚡ Analysis available

★★★ Is Hummingbird Really an Anti-Spam Algorithm or Does It Serve an Entirely Different Purpose?

John Mueller indicated on Twitter that Hummingbird, launched in 2013, was not an algorithm specifically dedicated to fighting spam. This is clearly true, since Hummingbird (just like its legitimate su...

Nov 21, 2016 ⚡ Analysis available

★★★ Is AMP really dead or does it still matter for local SEO?

AMP pages are not just about speed. They allow for the immediate integration of content into search results pages and usage through a content delivery network, which can be beneficial even for small l...

Nov 15, 2016 ⚡ Analysis available