What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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★★★ Should You Really Optimize Your Mobile and Desktop Sites Differently in 2017?
John Mueller indicated that it was important in 2017 to ensure that mobile site optimization was as good as desktop site optimization. This was in the context of the Mobile First index launch, logical...
Jan 02, 2017 ⚡ Analysis available
★★★ Should you set your site's low-traffic pages to no-index?
For low-traffic pages, you can set them to no-index gradually or in bulk based on your preferences after testing, without negative impact....
Dec 27, 2016 ⚡ Analysis available
★★ What causes unpredictable drops in SEO traffic during a website migration?
During a website migration or redesign, drastic changes in architecture or internal URLs can lead to significant traffic fluctuations while Google reassesses the site....
Dec 27, 2016 ⚡ Analysis available
★★★ Could external redirects to your site really harm your SEO?
Google's systems generally recognize irrelevant redirects from other sites as spam, and this will not negatively affect your site....
Dec 27, 2016 ⚡ Analysis available
★★★ Does disavowing links really take effect immediately after submission?
The disavow file is processed immediately upon submission, but the real effect depends on how quickly Google recrawls those specific pages....
Dec 27, 2016 ⚡ Analysis available
★★★ Should you really fix all crawl errors in Search Console?
When it comes to crawl errors, you should only fix those that are relevant for SEO. Sitemaps can be divided to simplify management, but this does not affect Google's processing....
Dec 27, 2016 ⚡ Analysis available
★★ Does Search Console really show all your organic results?
Google is trying to reflect all kinds of search results in the Search Analytics report of Search Console, including quick answer box results....
Dec 27, 2016 ⚡ Analysis available
★★★ Does AMP really boost your mobile SEO ranking?
AMP does not provide a ranking boost in terms of SEO, but on mobile, Google can display AMP versions in search results if they exist....
Dec 27, 2016 ⚡ Analysis available
★★★ Will your desktop version be penalized if your mobile version is subpar?
With mobile-first indexing, desktop pages will be ranked based on the mobile version of the page. This means that the quality of the mobile version will influence the overall ranking....
Dec 27, 2016 ⚡ Analysis available
★★★ Is Google now indexing hidden CSS content in mobile-first?
In the context of mobile-first indexing, Google will treat hidden CSS content as part of the page's content, unlike before when such content could be ignored....
Dec 27, 2016 ⚡ Analysis available
★★ Do intrusive interstitials really hurt your mobile SEO?
Intrusive interstitials, particularly on mobile, can negatively affect SEO if the promised content is not immediately accessible. YouTube ads are not evaluated in this context....
Dec 27, 2016 ⚡ Analysis available
★★★ Does the age of a domain really influence ranking on Google?
Google does not consider domain age as a ranking factor. They focus on the current situation of the site and take into account its performance history....
Dec 27, 2016 ⚡ Analysis available
★★★ Can a low-quality page really rank well on Google?
Google uses signals from many factors to determine a page's relevance, even if some individual signals may be weak....
Dec 27, 2016 ⚡ Analysis available
★★★ Is there really a dominant ranking factor in Google's algorithm?
There is not a single algorithm factor that is the strongest at all times. Factors can vary and adapt based on context and current events....
Dec 27, 2016 ⚡ Analysis available
★★★ Do Clicks Really Impact Your Google Ranking?
Google tries not to use clicks as a ranking signal because they are a very noisy signal. However, they are used to evaluate algorithms as a whole....
Dec 27, 2016 ⚡ Analysis available
★★★ Does Google really analyze more than just text when it comes to duplicate content?
Google analyzes a variety of signals to determine the uniqueness of content, considering not just whether there is unique text, but also how it is presented and its context....
Dec 27, 2016 ⚡ Analysis available
★★★ Is user experience enough to rank a site well on Google?
A good user experience alone is not sufficient for ranking a website well. Good content is also necessary for Google's algorithms to find relevant elements....
Dec 27, 2016 ⚡ Analysis available
★★ How does Google really adjust its algorithm based on real-world feedback?
Google modifies its algorithms based on user feedback and reevaluation of its methods....
Dec 27, 2016 ⚡ Analysis available
★★★ Do backlinks in a different language harm your site's SEO?
Backlinks in a language other than the site's can pose challenges for Google. If the majority of anchor texts are in another language, this can lead to confusion about the site's main language....
Dec 27, 2016 ⚡ Analysis available
★★★ Do irrelevant links undermine Google’s understanding of your website?
Google tries to understand the context of a website in part through inbound links. If all links come from irrelevant sites, it can be difficult for Google to grasp the relevance of the site....
Dec 27, 2016 ⚡ Analysis available
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