John Mueller

★★ Should You Worry About a Drop in Your Site's Crawl Rate?

John Mueller explained on Twitter that the fact that a website experiences a lower crawl rate at a given time from the search engine's robots is not necessarily a negative signal for your future visib...

Jun 12, 2017 ⚡ Analysis available

★★ Will Google Launch a Public Sandbox to Test Mobile First Index Before Deployment?

In 2009, when Google launched its new Caffeine indexing structure, the search engine set up a "sandbox", or new version of its index on a specific URL, to test the new infrastructure being implemented...

Jun 06, 2017 ⚡ Analysis available

★★★ Does Nofollow Really Burn Your Crawl Budget?

John Mueller indicated on Twitter that using a "nofollow" attribute on links does not "burn" crawl budget for a website. Fortunately so. We can even say that this technique is rather beneficial in thi...

Jun 06, 2017 ⚡ Analysis available

★★★ How can you know exactly how Google sees and understands your web page?

John Mueller explained on Twitter that if you want to know how Google sees your web page, it's better to use Search Console (Crawl section > Fetch as Google) than the "Cached" option available in sear...

Jun 06, 2017 ⚡ Analysis available

★★★ Does the Google sandbox really exist, or is it an SEO myth?

There is no sandbox, but it’s normal for new pages to take time to rank well, especially in sectors where quality content is already abundant. Using black hat techniques can introduce more problems th...

Jun 02, 2017 ⚡ Analysis available

★★★ Does simplified dynamic content on mobile really hurt your indexing?

With mobile-first indexing, make sure that dynamic content is not simplified for mobile, as this could affect what Google indexes if the content differs from the desktop pages. Responsive design is ge...

Jun 02, 2017 ⚡ Analysis available

★★ How does Google really handle synonyms and diacritical characters?

Google tries to understand which words have synonyms through an algorithm based on users' search behavior. Write naturally using the characters of your language because Google attempts to match the ch...

Jun 02, 2017 ⚡ Analysis available

★★ Why does Google Search Console take months to update your corrected errors?

Updating errors in Google Search Console can take time because Google does not immediately recrawl the entire site to avoid overloading the server. It can take anywhere from a few seconds to several m...

Jun 02, 2017 ⚡ Analysis available

★★★ Do Google Ads truly enhance your organic SEO?

Google Ads do not impact the organic ranking of websites in SEO. This means that paying for ads does not directly influence your organic visibility in search results....

Jun 02, 2017 ⚡ Analysis available

★★★ Do 500 errors really kill your crawl budget?

500 server errors indicate a problem on your server that Google detects. If these errors increase, Google will reduce crawling to avoid overloading your server. Ensure that these URLs return a 404 or ...

Jun 02, 2017 ⚡ Analysis available

★★ Should you really optimize the position and weight of each internal link?

Create websites that work well for users with natural internal links. Google is capable of handling this without you needing to worry about which link is first or how the weight is distributed among t...

Jun 02, 2017 ⚡ Analysis available

★★★ Are drops in traffic after migration really tied to the domain change?

During a site migration, especially with country code top-level domains, ensure that all redirects are properly set up. Traffic fluctuations may not be solely related to the migration but also to a ge...

Jun 02, 2017 ⚡ Analysis available

★★★ How can you effectively connect the mobile and desktop versions of a site to avoid indexing errors?

When transitioning to a mobile site (PWA or otherwise), make sure to properly link the mobile and desktop pages with rel-alternate and rel-canonical tags so that Google can understand these versions. ...

Jun 02, 2017 ⚡ Analysis available

★★ Should you really seek user opinions to evaluate the quality of your SEO content?

It is crucial to maintain a feedback loop with your users to ensure the content you create is relevant and appreciated. Ask users if the content meets their needs or if it is boring, so you can adjust...

Jun 02, 2017 ⚡ Analysis available

★★ Can the unavailable_after tag really prevent 404 errors and speed up deindexing?

To anticipate 404 errors, use the unavailable_after tag to indicate to Google when a piece of content should be deindexed, which can simplify the index updating process....

May 30, 2017 ⚡ Analysis available

★★★ Do redirect chains really damage your PageRank?

Redirect chains, while they do not negatively impact PageRank transfer directly, should be minimized for efficiency and user experience reasons, particularly on mobile where loading times are crucial....

May 30, 2017 ⚡ Analysis available

★★★ Do mobile pop-ups really hurt your SEO?

Intrusive mobile pop-ups can impact ranking. Replace them with subtle banners to avoid blocking access to main content and thus improve user experience....

May 30, 2017 ⚡ Analysis available

★★★ Why does Google hide some of your pages from search results?

Google filters duplicates in search results to show unique content. If your site has many similar or poorly differentiated pages, some may be filtered and not displayed....

May 30, 2017 ⚡ Analysis available

★★★ Why are your rich results dropping while your traffic remains unchanged?

A decline in a site's rich results can indicate that Google's algorithms have assessed a change in quality. This is generally not linked to immediate fluctuations in organic traffic....

May 30, 2017 ⚡ Analysis available

★★ Can toxic backlinks really ruin your SEO?

Low-quality links pointing to your site do not automatically mean negative SEO. If you have concerns, use the disavow file and seek an evaluation on the webmaster help forum for a more in-depth analys...

May 30, 2017 ⚡ Analysis available