What does Google say about SEO? /
John Mueller is one of Google's most active spokespeople on search engine optimization topics. As a Search Advocate, he regularly answers the SEO community's questions during Google Search Central sessions and on social media. His statements are a prime source of information for understanding how Google Search works and the best practices to follow.
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🕒 ~1 min 🎯 5 questions
★★★ Can your blog truly drag down your entire site on Google?
Excessively broad or low-quality blog content can influence Google's overall perception of your website's quality. Reviewing your articles for quality can be beneficial....
Aug 22, 2017 ⚡ Analysis available
★★★ Does mobile-first indexing really rely on Google's mobile search results?
The results of Google Assistant and the future transition to a mobile-first index depend on mobile search results....
Aug 22, 2017 ⚡ Analysis available
★★ Why are Search Console data never real-time?
Google Search Console data sometimes has a delay, but Google aims to minimize this to at least one day. This depends on internal processes before the data is made available....
Aug 22, 2017 ⚡ Analysis available
★★★ Does AMP really boost SEO ranking or is it just a myth?
AMP does not directly improve rankings in Google Search but enhances loading speed, which can indirectly improve user experience....
Aug 22, 2017 ⚡ Analysis available
★★★ Do tracking pixels really slow down your SEO?
Tracking pixels can affect your site's performance, but slight increases in load time typically do not lead to major SEO issues. Use speed testing tools to evaluate this impact....
Aug 22, 2017 ⚡ Analysis available
★★★ Does Google really treat singular and plural keywords as different queries?
Google's algorithms treat singular and plural words as distinct terms unless they detect frequent interchangeable usage, which can then affect them in a similar manner....
Aug 22, 2017 ⚡ Analysis available
★★ Is there really a unique method to rank for a specific keyword?
There is no unique method to optimize a site for specific keywords or expressions. Many elements can influence ranking in search results....
Aug 22, 2017 ⚡ Analysis available
★★★ Should you really abandon niche sites and merge all your content onto a main domain?
Google generally advises against creating separate niche sites ('content silos') and instead recommends consolidating content on a main site. This simplifies management and strengthens the brand....
Aug 22, 2017 ⚡ Analysis available
★★★ Do links in dropdown menus really get crawled by Google?
Google can crawl links that are in dropdown menu blocks, even if these links are not immediately visible to users. Choose the navigation structure that is most convenient for you....
Aug 22, 2017 ⚡ Analysis available
★★★ Does accurate structured data markup really guarantee rich snippets?
For structured data markup to be considered, it must be technically correct, comply with Google’s policies, and belong to a high-quality site. If a site only shows rich snippets with a 'site:' search,...
Aug 22, 2017 ⚡ Analysis available
★★★ How long should you really wait for Google to recognize Schema markup?
The time needed for Schema markup to be acknowledged can vary, with some pages being crawled in a few days, while others may take weeks or months. Google processes the markup as soon as it sees it on ...
Aug 22, 2017 ⚡ Analysis available
★★★ How often does the Google Panda algorithm really run?
Google's algorithms, including Panda, are regularly updated as the web is recrawled and reindexed. There is no fixed period for their execution....
Aug 22, 2017 ⚡ Analysis available
★★★ How Does Google Actually Handle Invalid or Non-Standard HTML Attributes in Your Page Code?
John Mueller explained on Twitter that when Google "parses" (analyzes) the HTML code of a page, erroneous attributes (badly coded, non-existent, non-standard...) of a tag are generally ignored....
Aug 21, 2017 ⚡ Analysis available
★★★ Do Internal and External Links Really Carry Different Weight for Google Rankings?
When asked "Are there differences in how Google treats internal versus external links?", John Mueller responded: "definitely"....
Aug 21, 2017 ⚡ Analysis available
★★ What are the only two fields in an XML sitemap that Google actually cares about?
John Mueller explained on Twitter that in XML files, the two most important fields are the URL (<loc>) and the last modification date (<lastmod>)....
Aug 21, 2017 ⚡ Analysis available
★★★ Why Is Google Indexing More URLs Than Those Declared in Your XML Sitemap?
A user pointed out to John Mueller that in their Search Console, the XML Sitemaps report indicated there were more indexed URLs than URLs in the Sitemap. John responded that this likely came from the ...
Aug 21, 2017 ⚡ Analysis available
★★★ Does Google Really Consider Server Load Balancing as Cloaking?
John Mueller indicated on Twitter that redirecting a user to a faster server based on the load observed at a given time was not considered cloaking....
Aug 21, 2017 ⚡ Analysis available
★★★ Does URL Architecture Really Impact Your Google Rankings?
John Mueller indicated on Twitter that the URL structure (the fact that the hierarchy is shown in a page's address, as opposed to a site where all URLs would be at the root level, for example), has on...
Aug 21, 2017 ⚡ Analysis available
★★ Why Aren't Your Rich Snippets Showing Up in Google Despite Perfect Markup?
John Mueller indicated that there could be 3 reasons why rich snippets (or rich cards) don't appear in the SERPs for a site: technically incorrect code, an issue with official guidelines not being fol...
Aug 21, 2017 ⚡ Analysis available
★★★ How Can You Prevent Google from Indexing Your Pre-Production Site?
John Mueller posted a fairly lengthy message on Google+ about the best way to prevent a test site (pre-production) from being indexed by Google, as we unfortunately see so often. If this mishap happen...
Aug 21, 2017 ⚡ Analysis available
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