John Mueller

★★ Should You Really Ignore Spammy Links in 2024?

Still in a hangout, John Mueller explains that today, Google tends to ignore spammy links rather than penalize sites that use them. And that it is now impossible to know whether, precisely, such and s...

Dec 27, 2017 ⚡ Analysis available

★ Should You Really Mark All Guest Blogging Links as Nofollow?

John Mueller also indicated in a hangout that, in his opinion, all links from guest blogging practices should be nofollow, which wouldn't prevent users reading the articles from clicking on the links ...

Dec 27, 2017 ⚡ Analysis available

★★★ Could Your Localized Pages Be Flagged as Doorway Pages by Google?

John Mueller clarified his definition of a "doorway page" in a hangout, in addition to the official definition: it refers to numerous pages offering identical or similar content, where the only thing ...

Dec 27, 2017 ⚡ Analysis available

★★ Should you really lengthen your meta descriptions for Google?

Longer meta descriptions may appear in search results, but it's advisable not to rush to extend them. Always prioritize relevance and optimization of snippets for user queries....

Dec 22, 2017 ⚡ Analysis available

★★★ Are Google’s algorithm updates truly continuous, and how can you adapt to them?

Google continually makes changes to its algorithms to improve search result quality and adapt to the changing expectations of users and the web....

Dec 22, 2017 ⚡ Analysis available

★★★ Do nofollow links still pass PageRank in SEO?

Links with the nofollow attribute do not impact search rankings as they do not pass any signals. Google recommends that user-generated content containing links should use a nofollow attribute....

Dec 22, 2017 ⚡ Analysis available

★★★ Can duplicate content really make your site disappear from Google's index?

Duplicate content means identical content seen across multiple URLs. Google may choose to display only one version in search results. Sites built solely on duplicate content can be removed from search...

Dec 22, 2017 ⚡ Analysis available

★★ Do popular WordPress themes really have a SEO advantage?

Popular WordPress themes do not have an inherent SEO advantage. However, mainstream themes are generally well-optimized for SEO. It is important not to overload a site with unnecessary features that s...

Dec 22, 2017 ⚡ Analysis available

★★★ Should AMP pages really be identical to mobile pages to rank?

AMP pages must offer the same functionality and content as regular mobile pages to be recommended by Google. If AMP pages are not equivalent in functionality, the AMP team could choose not to display ...

Dec 22, 2017 ⚡ Analysis available

★★★ Does Google really ignore unnatural links, or should you disavow them?

Google tries to recognize unnatural links and ignore them in search rankings. Spending a lot of time building links this way may have no effect and could have been time invested in creating something ...

Dec 22, 2017 ⚡ Analysis available

★★★ Should you really set all guest post links to nofollow?

For guest articles, we recommend adding the rel="nofollow" attribute to the links to prevent them from passing PageRank. Guest articles should not be used merely to insert links to your site....

Dec 22, 2017 ⚡ Analysis available

★★★ What truly sets a natural link apart from an artificial one in Google's eyes?

Natural link building involves links being created organically by people who like and recommend your content. In contrast, paying for links or inserting them yourself into various directories goes aga...

Dec 22, 2017 ⚡ Analysis available

★★★ Can one site really occupy multiple positions in the SERPs?

It is possible for a site to have multiple pages appearing in search results for the same query. This can happen if the pages on the site are considered relevant to that specific query....

Dec 22, 2017 ⚡ Analysis available

★★★ Should you really verify each subdomain separately in Search Console?

To use subdomains, you need to verify them separately in Search Console, make settings changes, and monitor the overall performance of each subdomain. Google needs to learn to crawl them separately, b...

Dec 21, 2017 ⚡ Analysis available

★★★ Subdomain or Subdirectory: Does Google really have a preference for SEO?

Google Web Search works effectively with the use of subdomains or subdirectories. Choose the setup that best fits your site according to your needs and long-term plans. Changes to the URL structure ta...

Dec 21, 2017 ⚡ Analysis available

★★★ Do you really need to verify each subdomain separately in Search Console?

Subdomains must be verified separately in Search Console. Although Google needs to learn to crawl them individually, this remains a minor formality. It's important to consider the best solution for yo...

Dec 21, 2017 ⚡ Analysis available

★★★ Do subdirectories really make Google’s crawling easier?

Using subdirectories eases crawling since Google views all parts on the same server, simplifying their exploration. This can also be easier for users, who understand that these sections are part of th...

Dec 21, 2017 ⚡ Analysis available

★★★ Subdomains or Subdirectories: Which URL Structure Truly Maximizes Your SEO?

Google Web Search is comfortable with using either subdomains or subdirectories to structure a site. Changes to URL structures take time to establish in search results, so it is recommended to choose ...

Dec 21, 2017 ⚡ Analysis available

★★★ Should you really limit the number of H1 tags on a page?

According to Google, using multiple H1 tags on a web page is not an issue. With HTML5, it is common to have distinct H1 tags for different sections of a page. Whether you are using HTML5 or not, it is...

Dec 21, 2017 ⚡ Analysis available

★★★ Could losing access to Search Console mean losing your site data?

If you have lost access to a Search Console account, you do not need to recover that old account to access the data. Just create a new account, verify your site ownership, and you will regain access t...

Dec 21, 2017 ⚡ Analysis available