John Mueller

★★★ Is responsive design really essential to thrive in the era of mobile-first indexing?

Responsive design is recommended for mobile-first indexing as it maintains the same HTML and URL for both mobile and desktop, making the management of links such as hreflang and rel=canonical easier. ...

Feb 02, 2018 ⚡ Analysis available

★★★ Should you really stabilize your sitemap files to optimize crawling?

For sites that produce a lot of content every day, it is better to keep sitemap files as stable as possible to optimize recrawling by Googlebot. Dynamic file names are not an issue if the URLs change ...

Feb 02, 2018 ⚡ Analysis available

★★★ Can a CDN unintentionally harm your crawl budget?

Google views CDNs as hosting platforms, and this does not directly impact SEO. However, Google adjusts crawl based on perceived server capacity, which can temporarily affect the crawl rate during a ch...

Feb 02, 2018 ⚡ Analysis available

★★★ Should You Really Translate Image ALT Attributes to Optimize Your Multilingual SEO?

John Mueller indicated on Twitter that it was important, in terms of SEO, to also translate the ALT attributes (no, we don't say "ALT tags" 🙂) of a site's images, since this text is read by the search...

Jan 29, 2018 ⚡ Analysis available

★★ Should You Include GPS Coordinates in Structured Data for Local SEO?

John Mueller explained in a hangout that the search engine does not take into account Schema.org structured data tags providing GPS coordinates in its algorithm....

Jan 29, 2018 ⚡ Analysis available

★★★ Should You Really Submit All Your URLs to Google Every Month to Prevent It from Forgetting Them?

John Mueller gently mocked a Twitter user who explained that all URLs of a website should be submitted to Google every month "so that the search engine doesn't forget them". The Googler explained that...

Jan 29, 2018 ⚡ Analysis available

★★★ Can mobile page speed truly boost your rankings?

Page speed is an important ranking factor for 2018, especially for the mobile version, as it greatly influences user experience....

Jan 23, 2018 ⚡ Analysis available

★★ Do links in PDFs pass PageRank and improve rankings?

Google indexes PDFs and can follow the links they contain, but these links do not pass significant ranking signals....

Jan 23, 2018 ⚡ Analysis available

★★ Is it true that Search Console hides some of your traffic data?

The data from Search Console does not provide a fully complete picture but represents a significant proportion of a site's traffic data, filtering rare searches for privacy....

Jan 23, 2018 ⚡ Analysis available

★★★ Does Google really rewrite your meta descriptions the way it wants?

Google can rewrite meta descriptions based on search queries to better match relevant content, and there is no way to fully control this....

Jan 23, 2018 ⚡ Analysis available

★★★ How can you prevent Google from confusing two sites with similar content?

To avoid Google confusing two similar content sites, ensure that each site has unique content and does not appear to be a copy of the other....

Jan 23, 2018 ⚡ Analysis available

★★★ Does infinite scrolling really harm your SEO?

The 2014 guidelines on infinite scrolling are still valid. It is crucial to allow direct access to URLs through pagination links for search engines....

Jan 23, 2018 ⚡ Analysis available

★★ How can you effectively report duplicated content to Google?

To report copied content, the DMCA process from Google must be followed, requiring precise identification of the involved URLs....

Jan 23, 2018 ⚡ Analysis available

★★★ How does Google really handle duplicate content on your site?

Google automatically handles technical content duplications within a site, but it is essential to avoid having the majority of the site duplicated from other sources. This can lead to downgrading by a...

Jan 23, 2018 ⚡ Analysis available

★★★ Why are canonical tags critical for your multilingual sites?

When implementing multilingual sites, make sure to explicitly define canonical URLs to help Google identify which page to prioritize in search results....

Jan 23, 2018 ⚡ Analysis available

★★★ Should you really redirect permanently out-of-stock products to alternatives?

For products that are permanently out of stock, it is advised to redirect the page to a similar replacement product or update the existing URL to reflect the new product....

Jan 23, 2018 ⚡ Analysis available

★★★ Why is Google pushing for JavaScript, mobile, and structured data all at once?

For 2018, it is recommended to focus on optimizing JavaScript sites, improving the mobile experience, and utilizing structured data. These domains play an increasingly important role in visibility on ...

Jan 23, 2018 ⚡ Analysis available

★★ What causes the Knowledge Graph to disappear after a site restructuring?

When restructuring a site, it is normal for the Knowledge Graph not to be displayed temporarily. It may take time for Google's systems to recognize and display the correct content again....

Jan 23, 2018 ⚡ Analysis available

★★★ Do internal links placed at the bottom of the page lose their SEO value?

The position of internal links on a page is less critical than their presence. Ensure your sites have strong internal links to help Google explore them effectively....

Jan 23, 2018 ⚡ Analysis available

★★★ Do 301 redirects really transfer all the SEO signals to the new URL?

When you move content from one URL to another, it is recommended to use a 301 redirect. This indicates to Google to focus on the new URL while transferring the signals from the old URL....

Jan 23, 2018 ⚡ Analysis available