What does Google say about SEO? /

Official statement

John Mueller gently mocked a Twitter user who explained that all URLs of a website should be submitted to Google every month "so that the search engine doesn't forget them". The Googler explained that if Google forgot URLs like that, "the site had bigger problems than SEO" :-).
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Official statement from (8 years ago)

What you need to understand

This statement from John Mueller corrects a persistent misconception that still circulates on social media: the need to regularly submit all URLs of a site to Google to maintain their indexation.

The modern Googlebot operates on a principle of continuous and automatic crawling. If Google regularly "forgets" a site's pages to the point of requiring monthly submission, this reveals major structural problems: insufficient crawl budget, failing internal linking, technical issues blocking exploration, or very low-quality content.

This remark references the obsolete practices of search engines from the 90s-2000s (Lycos, Altavista) which indeed required regular manual submissions.

  • Google crawls and indexes automatically websites without repeated manual intervention
  • A single submission via Search Console is sufficient to help discover new important pages
  • The XML sitemap and internal linking are the preferred tools to facilitate discovery
  • Recurring omissions signal technical or quality problems to be resolved as a priority
  • Massive monthly resubmission is a waste of time with no added SEO value

SEO Expert opinion

Mueller's position is perfectly consistent with Google's observable functioning for over a decade. Well-structured sites with proper internal linking see their pages explored regularly without any manual intervention.

However, there are a few specific cases where occasional submission remains relevant: launching a new site with zero backlinks, publishing urgent content requiring immediate indexing, or fixing major technical errors that had blocked indexation. But even in these situations, it's a one-time action, never a recurring monthly process.

Warning: If you notice that Google no longer indexes your pages without frequent manual submission, invest your time in a thorough technical audit rather than in repeated submissions. Probable causes include: blocking robots.txt, accidental noindex tags, massive duplicate content, excessive loading time, or overly deep silo architecture.

Practical impact and recommendations

  • Permanently abandon any practice of systematic monthly submission of your URLs
  • Set up a clean and up-to-date XML sitemap, submitted once in Google Search Console
  • Invest in your internal linking so that each page is accessible within 3-4 clicks maximum from the homepage
  • Monitor the coverage report in Search Console to identify real indexation problems
  • Use URL inspection only for new or modified strategic pages (sparingly)
  • Audit your crawl budget if Google doesn't regularly visit your important pages
  • Resolve technical issues (speed, server errors, redirects) rather than compensating with submissions
  • Create quality content that naturally deserves to be crawled and indexed

Repeated manual URL submission is an obsolete practice that consumes time without providing real SEO benefit. Energy should instead be directed toward technical optimization and structural improvements of the site.

A properly architected site with relevant content only needs a functional XML sitemap and coherent internal linking to be efficiently explored by Google.

Implementing a solid SEO architecture, optimizing crawl budget, and conducting a comprehensive technical audit require deep expertise and strategic vision. These structural optimizations can quickly become complex, especially on medium and large-scale sites. Support from a specialized SEO agency allows you to precisely identify bottlenecks, prioritize corrective actions, and build a sustainable technical foundation for your organic visibility.

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