John Mueller

★★★ Can AMP really replace a traditional responsive site across all devices?

AMP can be used to create responsive sites that are suitable for all devices and not just for mobile. AMP pages can also appear in desktop search results....

Feb 20, 2018 ⚡ Analysis available

★★★ Does Googlebot really slow down when your server struggles?

Google adjusts the crawl rate based on perceived server capacities and can modify this rate if your server can handle more requests....

Feb 20, 2018 ⚡ Analysis available

★★★ Does internal linking really work in all directions?

Signals flow through links on a page, whether they point to lower or higher-level pages. Thus, the flow of links can go in any direction where links exist....

Feb 20, 2018 ⚡ Analysis available

★★ Should you block the indexing of your empty category pages?

You can use nofollow indexing for product-less categories if you wish to concentrate the link flow, although the impact may be minimal on standard-sized sites....

Feb 20, 2018 ⚡ Analysis available

★★★ Why does Google take weeks to reassess major sites after a redesign?

Google regularly reviews sites. Changes may be understood more quickly on certain URLs, but overall, larger sites with numerous changes can take longer to be fully reindexed....

Feb 20, 2018 ⚡ Analysis available

★★★ Has the disavow file become obsolete with the evolution of Penguin?

The disavow file allows you to specify the links you do not want taken into account. Modern Penguins make penalizing links less necessary, as Google sometimes doesn’t consider them at all....

Feb 20, 2018 ⚡ Analysis available

★★★ Does user feedback on SERPs really influence Google rankings?

If you see search results that seem incorrect, use the feedback form at the bottom of the results page to report the issue to the Google team....

Feb 20, 2018 ⚡ Analysis available

★★★ Why does Google display results from other countries in my local SERPs?

Google can display local results from other countries based on search configurations and result relevance. This is not necessarily an error....

Feb 20, 2018 ⚡ Analysis available

★★★ Should You Really Stop Buying Links in 2024 to Avoid Google Penalties?

John Mueller reminded on Twitter that selling and buying links was against Google's recommendations (and therefore subject to penalties), whether the buying and selling sites are small or large....

Feb 12, 2018 ⚡ Analysis available

★★★ Should You Change Your XML Sitemap Name Daily to Improve SEO Rankings?

John Mueller explained in a hangout that it's not a good idea to modify the name of your XML Sitemap files daily (for example with a date, like sitemap-2018-02-12.xml, etc.) with numerous redundant an...

Feb 12, 2018 ⚡ Analysis available

★★ Does Page Loading Speed Really Impact Your Page Indexing?

Regarding last month's Speed Update, John Mueller and Gary Illyes indicated on Twitter that while this new algorithm would affect page rankings on mobile, it does not impact indexing in any way. A slo...

Feb 05, 2018 ⚡ Analysis available

★★★ Why do the indexing figures from Search Console contradict the site: query?

The difference between the figures in Search Console and the site: query is that the site query is an approximate estimate, while the indexing status from Search Console is more accurate. The sitemap ...

Feb 02, 2018 ⚡ Analysis available

★★★ Is keyword density still a key SEO factor in 2025?

Keyword density is not a relevant indicator for SEO. It is more important for keywords to be contextually referenced on the page, allowing search engines to grasp what the content is about....

Feb 02, 2018 ⚡ Analysis available

★★★ Does Google Ads really influence organic search rankings?

It is important not to link advertising budget to SEO performance, as Google intentionally keeps the two systems separate. Advertising campaigns should not directly influence organic rankings....

Feb 02, 2018 ⚡ Analysis available

★★ Does the URL structure really affect Google rankings?

URL structures do not directly influence SEO as long as they are used for effective tracking and evaluation. However, the choice between a thematic structure or by content type should be based on anal...

Feb 02, 2018 ⚡ Analysis available

★★★ Could mismanaged hreflang tags actually weaken your main pages' authority?

To optimize hreflang tags in an international localization strategy, ensure that the language or regional versions offer distinctive added value. Poor management can dilute the authority of a primary ...

Feb 02, 2018 ⚡ Analysis available

★★ Does updating publication dates really improve Google rankings?

Updating content with fresher material can influence its ranking depending on the query and user expectations. Modification dates should be updated to accurately reflect significant content changes....

Feb 02, 2018 ⚡ Analysis available

★★ Should you really index all your paginated pages?

Managing paged pages depends on your site. If content is available through multiple categories, it is not necessary to index all paginated pages. This can vary for news sites or highly dynamic content...

Feb 02, 2018 ⚡ Analysis available

★★★ Is AMP still useful for boosting your SEO performance?

AMP is a fast framework that provides effective caching and possible pre-rendering, which can enhance page speed and potentially SEO. Although AMP is not necessary for visibility, it offers an efficie...

Feb 02, 2018 ⚡ Analysis available

★★ Are PWAs Really More Complex than AMP for SEO?

Progressive Web Apps (PWAs) require specific SEO considerations because they rely on JavaScript. Ensure that Googlebot can index the content requiring JavaScript rendering. PWAs can be more complicate...

Feb 02, 2018 ⚡ Analysis available